Redwood furniture mid-range products are favored

Cost-effective products cater to the public
In general, the range of mahogany furniture is relatively wide, such as high-end mahogany such as small leaf red sandalwood, large leaf red sandalwood, a set of hundreds of thousands of prices, people feel that mahogany furniture is unattainable.



At present, the most popular mahogany furniture belongs to mid-end varieties. For example, a chicken-wing elephant head dining table with a seven-piece set of more than 8,000 yuan, a South American rosewood six-piece set of more than 10,000 yuan, and an African rosewood ten-piece set of more than 30,000 yuan ... These prices are similar to solid wood furniture on the market.

"Rosewood furniture has entered an era of cost-effective competition." A furniture city admits that, excluding the investment function of high-end rosewood, more rosewood furniture on the market is more cost-effective and suitable for ordinary consumers. "After all, high-end demand is limited, and as a high-end product, mahogany, in order to expand demand in the current market, it also needs to make some changes and concessions in prices and materials to attract more consumers."

Market demand

In addition to increasing market demand, is there another reason for the local furniture to enter the mahogany market on a large scale?

Some people in the industry told reporters that the appearance of the mahogany pavilion with the theme of mahogany is an inevitable result of the further segmentation of the furniture store. "With the entry of well-known brand stores such as Red Star Macalline and Actual Home, the regional pattern of the furniture market has gradually formed, and it has entered a new stage of brand competition, and consumers have begun to have higher requirements for home stores. "

As a local furniture city , to occupy an advantage in the fierce market competition, it is necessary to play a unique card.

Industry insider Mr. Chen further explained: "Mid-end mahogany furniture, as a growing consumer category, has attracted the attention of many stores. The reason is to want to dig out this part of the demand independently. Clear positioning and market segmentation To attract consumers with professional services and establish a word-of-mouth consumer group. "

Aftermarket prices rose steadily

According to reporters, the China Forest Products Association recently released news that from June 12, 2013, the red rosewood will be included in the international second-level key protected wild plants, which will restrict imports and exports and may become scarce wood species in the future. Industry insiders estimate that the price of raw materials of rosewood will increase rapidly.

In addition, as some countries in Southeast Asia have banned the export of high-end mahogany raw materials, since the end of last year, wood prices began to rise. Among them, the lumber that is more obvious is the high-end material in Southeast Asia, such as Laos red rosewood, which has risen by about 10%, but the price of the lower-end African Huanghua pear wood is relatively stable.

Will this change in the mahogany raw material market affect the subsequent mahogany furniture market?

"The finished mahogany products sold on the market are still processed from the raw wood stocks last year, and there will be no price increase, but the price of new furniture will definitely rise." Industry sources expect that the mahogany furniture market will continue this year. 5% ~ 10% increase. (The source of the article is: China Classical Furniture Network)