Abstract Furniture hardware refers to the furniture components used in the furniture manufacturing process, which have certain functions of connecting, moving and decorating the various parts of the furniture. There are many kinds of modern furniture hardware, including locks, lifting rings, hinges, face leaves, twisting heads, hanging tags, foot covers, fastening...
Furniture hardware refers to furniture components that are used in the furniture manufacturing process and have a certain connection, movement, decoration and other functions for various parts of the furniture. There are many kinds of modern furniture hardware, such as locks, lifting rings, hinges, face leaves, twisted heads, hang tags, foot covers, fasteners, decorative parts, etc., according to the use, they can be divided into nine categories, their forms, specifications and colors are based on Designed and manufactured for the functions, shapes, materials, structures, etc. of various types of furniture. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that the current furniture hardware is developing in the direction of standardization, serialization, multi-function, easy disassembly and assembly, diversification of hardware substrates, structural changes and the use of functions to make furniture The role of hardware in furniture is no longer just the connection of decoration and some moving parts, the functional requirements are getting higher and higher, and the fields involved are becoming wider and wider.
Chinese furniture hardware is moving towards the primary industry
The Chinese furniture hardware industry has experienced a period of infancy and early growth in the past 30 years, and is now in the middle of growth. After 2015, it will truly enter the stage of growth and maturity. According to the Shenzhen Furniture Association, China's furniture production capacity has occupied 25% of the world, becoming the first furniture manufacturer. In 1978, just after the reform and opening up, China’s furniture had a market of 1.3 billion yuan, and the total amount has now reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, the industry will reach a total output value of 243 billion yuan. Incomplete statistics show that the total retail sales of the whole society increased by 15.5% in 2009 compared with the previous year. The furniture industry surpassed the growth of construction, decorative materials and automobiles, with a growth rate of 35.5%. In the first three quarters of 2010, the total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, which is the fastest growing industry.
The proportion of China's furniture exports to the world is about 22%, of which the US and EU markets account for more than 75% of China's furniture exports. As the “Twelfth Five-Year Plan†countries adjust their economic strategies from export-led to domestic demand-oriented and vigorously promote domestic trade development, the furniture industry should quickly adjust its strategy. While “export†and “internal demand†are developing at the same time, it is necessary to increase The development of the domestic market. The traditional domestic furniture marketing model is to use independent stores, large national chains, local chains, large supermarkets and other channels for sales. Relying on e-commerce, the furniture industry has acquired a new effective marketing model to meet the needs of a large number of young people's furniture. Wang Qilin, deputy director of the Mobile Commerce Expert Advisory Committee of China E-Commerce Association and professor of Beijing Jiaotong University, said that “group buying network is the emerging e-commerce model in China in the past two years. After the home moved to online sales, it received good feedback. For example, Qumei Home bought through network. In 40 days, it was spiked with 13,000 sets, with a total value of more than 100 million yuan.†E-commerce represents the maximum use of limited resources by modern technology to meet the needs of consumers. Furniture is sold online so that consumers can add furniture to their homes without leaving their homes. With the development of the Internet of Things, mobile payment and cloud computing, consumers will make resources more concise and convenient in the future. In the future, the furniture industry will rely on the e-commerce industry to usher in greater opportunities for transformation and upgrading.
The CBD model of the furniture industry will become an effective development model for the transformation and upgrading of the furniture industry. This is a concentrated industrial development model that integrates manufacturing, commerce, logistics, and park society, and has an effective agglomeration effect. According to Luo Baihui, China's furniture hardware industry is mainly distributed in the Pearl River Delta, the Yangtze River Delta, the Bohai Rim, and Sichuan Province. Among them, Guangdong accounts for 50% of the total capacity of the Chinese furniture industry, 15% in Zhejiang, 8% to 10% in the Bohai Sea, and not in the Northeast. To 15%, Sichuan is nearly 10%. These areas are mainly furniture industry chains formed by natural accumulation. Most of them are extensively produced and operated, and the industrial gathering process is low. As a result, the upstream and downstream links of the industrial chain are not tight, which increases the cost of the entire furniture industry. For example, Shenzhen is the center of furniture manufacturing, but it is not a logistics center. The distribution can only go to Shekou, and the procurement of raw materials is going to Dongguan. The industry believes that the past gathering of the furniture industry is naturally formed. The "Twelfth Five-Year Plan" can use the opportunity of the eastern coastal to transfer industries to the central and western regions to develop an effective agglomeration CBD model.
It is understood that Hebei Xianghe Asia-Pacific International Furniture Materials City and Wuhan China Furniture CBD, which are the largest one-stop trading service platform for furniture and auxiliary materials in China and even the Asia-Pacific region, have been opened in 2009, which is the “Twelfth Five-Year Plan†period. The integration of home sales, production, R&D and service has opened up a precedent for the integration of production and sales. The Kunming Furniture Industry Park, which is being planned, will have 80,000 people in the future. In the future, Wuhan Hanchuan Furniture Park will have 144,000 people. In the CBD, the future manufacturing base will no longer build warehouses for all factories as before. Living facilities. The warehouse and living facilities are built in the park, avoiding the repeated construction of different enterprises and maximizing the use of the site. In the furniture CBD, companies can solve the problems of wholesale, retail and product display without having to build an exhibition hall. Semi-finished products or raw materials can be skipped directly to the procurement logistics part and sent to the production workshop by the procurement logistics supplier when needed. Industrial manufacturing, commerce, and park society each have their own main axes.
The era of Chinese furniture hardware design is coming
At present, the hardware on the market is very rich in variety. Every year, the world's best professional hardware manufacturers will work hard on the furniture design of their own products. The famous foreign manufacturers continue to develop new products, bringing a new look to the design of furniture hardware accessories. Today, the products tend to be homogenized. The powerful manufacturers use the advanced technology to design more humanized functions for the products, and the more fashionable appearance makes them closely connected with the changes of furniture style. According to Luo Baihui's investigation, there are hundreds of brands of furniture hardware in the Chinese market, but few of them have a certain reputation in the market, especially the domestic hardware products can enter the ranks of high-end products. More than 90% of high-end furniture brands are equipped with foreign hardware, such as: Germany's HAFELE, Hettich, Austria's BLUM, Italy's Ferrari and so on. Foreign hardware has become the main symbol of high-end furniture. Although some domestic large-scale furniture enterprises have already had a certain popularity, in order to adapt to the fierce market competition in the high-end furniture field, they have to use a large number of foreign hardware to further expand the products. Market share. For those small furniture companies, the use of foreign hardware is an important way for them to quickly improve product quality and visibility. Foreign hardware has such a position in domestic furniture products, and is inseparable from its own advantages.
The design era of China's furniture hardware accessories industry has quietly arrived. At the same time, design is increasingly becoming a bottleneck restricting the development of China's furniture hardware accessories industry. Professor Hu Jingchu of Zhongnanlin College once summarized the status quo of Chinese furniture design as “five to five less†– more imitation, less creation, more commonality, less personality, more international forms, fewer national forms, more products on the road, less boutiques, There are many miscellaneous brands and few famous brands. The same problem exists in the design of furniture hardware.
When human beings enter the 21st century, people's requirements for material culture are getting higher and higher, and the decoration of home is pursuing individualization. Furniture is an indispensable and important part of home decoration, and furniture hardware accessories play an important role in furniture. effect. The quality of the furniture depends on the style, material and effect. It is decorated with various decorative pieces on the surface of the furniture to add a finishing touch. The use depends on the functional hardware. Functional hardware determines the style of the furniture to a certain extent.
With the development of China's industrial technology, furniture production has evolved from the previous hand workshop to the current mechanized mass production. Hardware accessories have higher requirements for versatility, interchangeability, functionality and decoration. The variety of substrates, the structural reforms and the increased use of furniture, the role of furniture hardware in furniture is no longer just the connection of decorative and some moving parts, its functionality is getting stronger and stronger, and the fields involved are becoming wider and wider. It has played a positive role in improving the production efficiency, reducing the cost, improving the quality of products, enhancing the competitiveness of domestic and foreign markets, and increasing the efficiency of furniture manufacturing enterprises. Enterprises should be aware that the design level, manufacturing technology and management level of China's furniture hardware accessories are still relatively backward, compared with industrial developed countries. After China's accession to the WTO, the industry is facing more intense market competition. Therefore, it is necessary to improve the design and production level of furniture hardware accessories products through high and new technology, and cooperate with advanced management to accelerate development and make China's furniture hardware accessories industry take a new level.
The development of modern furniture hardware accessories also advocates people-oriented; and popular new high-end disassembled furniture hardware. The development and introduction of new hardware accessories, the updating and improvement of functions, styles and quality have also given the continuous development of furniture styles and functions. In order to improve the production efficiency of furniture, to facilitate production and design, the processing of furniture holes has been standardized, serialized and generalized, resulting in a 32mm series, which has achieved standardization and strong interchangeability of furniture parts. The standardization of furniture also makes furniture hardware more convenient in terms of versatility, interchangeability and functionality.
There is a newly developed hardware that is very expensive. Most of the furniture shipped from China to Europe uses this disassembled hardware, which saves a lot of installation time and can be assembled quickly. Such as Onefix, Slimfix, Pushfix, Caravan and other hardware.
Looking at the latest technology and application of modern furniture hardware, there are four main aspects:
1. In modern furniture hardware, the proportion of glass, high-gloss materials (mute, paint, high-gloss veneer, etc.) and metal materials combined with traditional furniture plates has an increasing trend. For example, the application of all-Glass Door hardware is gradually increasing.
2, the damping function has become an essential function of all kinds of furniture. For example, the most used ones are damping drawer rails, damper door hinges, damping sliding door hardware, damper door bumps, and damping up and down door hardware.
3, can be raised and lowered combination table system, desktop storage management system, such as: LCD monitor bracket, telephone bracket and so on. Various wire management systems, such as desktop dark sockets and various specialized hardware, are widely used in office furniture. For example: heavy fishing basket drawers, office door hinges, etc.
4. Pressing the door hinges, drawer rails and dark handles are widely used in furniture without handles and dark handles, such as PUSH hinges, press pins, PUSH drawer rails, and dark handles. The concealed connector refers to the connection between the two plates, the connector is not visible from the outside, and the connection is numerous. Dark handle furniture, there is no handle on the surface, more use on the kitchen cabinet, the cabinet is now also used, these push-type anklets, press it when opening.
The development and introduction of new hardware accessories, the updating and improvement of functions, styles and quality have also given the continuous development of furniture styles and functions. Furniture hardware can be roughly divided into two categories: decorative hardware and functional hardware. Today, with the high level of industrial production, the two are gradually moving toward unity under the guidance of industrial design theory. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that the current furniture hardware is developing in the direction of standardization, serialization, multi-function, easy disassembly and assembly, diversification of hardware substrates, structural changes and the use of functions to make furniture The role of hardware in furniture is no longer just the connection of decoration and some moving parts, the functional requirements are getting higher and higher, and the fields involved are becoming wider and wider.
1. Transforming from “common goods†to “customized goodsâ€, closer to customers and creating value-added products and services
In the furniture hardware industry, many furniture hardware manufacturers lack contact with end customers, and rely too much on retailers to obtain information on customer needs and expectations. Furniture hardware manufacturing must learn how to approach end customers, how to provide products for them, and ensure that they make a profit.
This requires better marketing capabilities, better sales networks, lean manufacturing and flexible manufacturing capabilities, immediate supply chain operations, supply chain management, innovative thinking and leadership, better education and training for employees, etc. In short, it is a new business model.
2. In terms of manufacturing, the factory must be automated as much as possible to achieve maximum productivity and increase labor productivity.
Therefore, it is possible to adopt new technologies and “leanmanufacturing†to reduce costs. At the same time, it is necessary to increase investment in the education and training of workers, the development of new products and research, so as to cultivate workers with special skills. Create high-end products and sell for a good price. If we continue to produce products in the general merchandise category and provide low-level services, then we will continue to lose market and give way to areas where labor is more abundant and cheaper.
3. Establish relevant advantage centers or gather competitive advantages
According to Mike Porter's definition in "Competition", "aggregation refers to a group of geographically close, interconnected companies with synergistic institutions in specific areas, linked through common interests and complementarities", through supply Chain development strategy partners, all aspects of the entire supply chain work together, so that resources are most effectively integrated and utilized.
Nine major "power" events in the furniture hardware industry
Time is like water, the years are like a shuttle, the wheels of 2010 are about to pass. Looking back on this year, the furniture hardware industry has undergone a major change in the history of 30 years of development: industry reshuffle, price shocks, market disputes, brand rise... despite this The living environment of furniture hardware enterprises is complicated in one year. In this year, the furniture industry is faced with “life and death choices†in terms of technological innovation and industrial upgrading. However, there have been many incidents of injecting fresh blood into the hardware industry, which is worth remembering. At this moment, let us use inventory to fight forgotten, apply the most popular online vocabulary in 2010, let us look back at the nine most powerful events in the furniture industry in 2010.
1. Red Star Macalline received a total investment of 2.6 billion
Event review: In June 2010, domestic furniture chain giant Red Star Macalline announced that it has received a total investment of 2.6 billion yuan (RMB) from four investment institutions including Huaping Investment Group, CITIC Industry Fund, Fosun Group and Bohai Industry Fund. . After the 2.6 billion large capital injection, the overall financing scale of Red Star Macalline has reached 3.8 billion yuan, which is also the largest private equity financing in the chain industry in China (view map). Che Jianxin, chairman of Red Star Macalline, said that the 2.6 billion yuan invested will be used for the construction of new shopping malls. It plans to build 3-5 new stores every year through joint ventures and self-built projects, and combine various other business operations models. Accelerate the pace of construction of new shopping malls, strive to reach 200 national shopping malls in 2020, and rank among the world's top 500 enterprises.
2. Prove to the world that the Chinese furniture industry park is in full swing
Event review: In 2010, China's furniture industry parks in Guangdong, Zhejiang, Jiangsu, Jiangxi, Hebei, Hubei, Sichuan, Liaoning, Yunnan, Shaanxi and other places have emerged, showing a comprehensive flowering scene: Zhejiang furniture in Shijiazhuang construction Furniture Expo Center, with a total investment of 5.5 billion yuan; Guangdong Furniture Construction "IPC Global Home Furnishing Industry New City" with a total investment of 150 billion yuan; Jiangsu Hai'an built China Eastern Furniture Industry Base, the first batch of contracts totaled 12.8 billion yuan; Hubei Qianjiang Jianhuazhong Furniture Industrial Park, with a total investment of more than 10 billion yuan; Sichuan Chengdu to build a global furniture and building materials CBD, with a total investment of more than 10 billion yuan; Hebei Xianghe Jianyao International Furniture Materials City, with a total investment of more than 5 billion......
3, the furniture of the Sichuan Army has a sudden rise in annual output value of 40 billion
Event review: According to statistics from the Sichuan Furniture Industry Chamber of Commerce in 2010, the total output value of furniture in Sichuan reached 31.6 billion yuan in 2008, reaching 44.1 billion yuan in 2009, and the industry growth rate reached 40%. Today, Sichuan furniture not only seizes the second and third tier cities in China, but also actively explores the primary market and even attacks the international market. According to statistics, the total annual export of Sichuan furniture was only 20 million US dollars in 2006. In 2009, under the influence of the global financial crisis, the total annual export of furniture reached 180 million US dollars. In just a few years, the total annual export of furniture has increased by nine. The performance of Sichuan furniture in recent years has made Guangdong, Zhejiang and other traditional Chinese furniture provinces and major media all exclaimed: Sichuan Army is coming!
4, furniture group competition, CCTV advertising home building materials increased by more than 200%
The CCTV advertising tender is known as the “China Economic Barometer†and the “Brand Olympicsâ€. The winning bid results can reflect the economic development trend and industry development trend in the coming year, attracting hundreds of domestic and foreign companies every year. In 2010, more and more furniture companies appeared in CCTV, and they entered the Chinese people's field of vision with high-profile: the domestic home-run circulation giant Red Star Macalline took the "night news" full-year special offer with a transaction price of more than 100 million yuan. Advertising rights became the largest single in CCTV online bidding in 2011; the image advertisement of “Family Dream, Happiness Bloom†of All-Friends Furniture occupied the prime time of CCTV advertising in 2010; a trick of “After the Pearl of the Year of the Tiger†in the Spring Festival Evening of the Year of the Tiger The advertisement is surprisingly successful; the home (view map), Zhongzhixin furniture, and Cobo Bolognese all appeared in the prime time of CCTV. In 2010, the home industry of CCTV advertising exceeded 400 million yuan, and the overall growth rate exceeded 200%. Grab the limelight in traditional industries such as automobiles and home appliances.
5, furniture online shopping into a wave of "Qu Yi group" 40 days of furniture buy group myth
“Quyi Group†is the first online furniture group purchase of Qumei Furniture from July 10, 2010 to August 18, 2010. The group purchased products are the living room series and restaurant series of Qumei Furniture “Nordic Sceneryâ€. According to the number of online orders, the activity determines the discount of furniture. When the order quantity reaches 10,000 sets, all the subscribers can enjoy the minimum discount of 5.5 percent of the furniture, which can save nearly 6,000 yuan for the "team members". Qumei Furniture finally ended its activities with an impressive 135,000 orders, successfully resolved the contradiction between the electronic trading platform and more than 800 stores nationwide, and successfully interpreted China's first fully O2O model (online2offline). —— Bring online consumers to the real store, pay offline goods online, and then go online to enjoy the service.
6, a number of furniture and building materials, the glory of the rich list
In the "2010 Hurun Retail Rich List" released by Shanghai on October 25th, the furniture industry has a good performance. Last year, Ding Zuohong of Yuexing Furniture, with a wealth of 2.5 billion yuan; Wang Hua of Jinsheng Group, wealth It is 2 billion yuan; Liu Zhiqiang and Yan Meiqing of Xiangjiang Group have a wealth of 1.6 billion yuan. This year's list has changed significantly from last year. The car giant Red Star Macalline Chairman Che Jianxin ranked 8th with 7.5 billion yuan. Not only has it become the new richest man on the list, but he has also become one of the "Top Ten Rich".
7. International brand furniture competes in China
At the 16th China International Furniture Fair, which opened on September 7, 2010, the 16th China International Furniture Fair, Italy, France, Japan, Malaysia, Indonesia and other overseas famous furniture companies have participated in the exhibition, the number of overseas exhibitors increased. Up to 15%, reaching 130. According to statistics, more than 30 countries have entered the Chinese market. There are 200 high-end furniture brands in Europe entering the Chinese market. There are more than 100 international furniture brands in Shanghai, and the international brand furniture in China is expanding year by year.
8, Red Star Macalline, actually home staged the home version of "3Q war"
On October 23, the highly regarded Red Star Macalline Beijing North Fifth Ring Shopping Mall officially reopened. This is a good thing, but some home merchants have made it difficult: "If you don't enter the Red Star North Fifth Ring Store, you will be punished by Red Star; if you enter the Red Star North Fifth Ring Store, you will be taken home. Sanctions." Beijing Real Home and the major home stores in Beijing declared war on Shanghai Red Star Meikailong. The battle between the two representatives of domestic-funded home chain enterprises has intensified, marking that the industry competition has reached a feverish level. The competition was dubbed the “3Q War†of the home edition by the industry.
9, star crowded endorsement 2010 "entertainment" Chinese furniture
In the pan-home industry in recent years, celebrity endorsements have come one after another, from the floor to the paint, from the kitchen to the sanitary ware, and even the ceiling, hardware and plumbing, star faces everywhere. In the furniture industry in 2010, celebrity endorsements are more prosperous: Zhao Wei endorsement Huayuanxuan, Shu Qi endorsement Sophia wardrobe, Lin Zhiling endorsement REGOLITH furniture, Liu Jialing endorsement dynasty, Li Jiaxin endorsement good scenery furniture... many fashion circle hottest actress , began to "dedication" for furniture, and actually won a lot of eyeballs.
Chinese furniture hardware is moving towards the primary industry
The Chinese furniture hardware industry has experienced a period of infancy and early growth in the past 30 years, and is now in the middle of growth. After 2015, it will truly enter the stage of growth and maturity. According to the Shenzhen Furniture Association, China's furniture production capacity has occupied 25% of the world, becoming the first furniture manufacturer. In 1978, just after the reform and opening up, China’s furniture had a market of 1.3 billion yuan, and the total amount has now reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, the industry will reach a total output value of 243 billion yuan. Incomplete statistics show that the total retail sales of the whole society increased by 15.5% in 2009 compared with the previous year. The furniture industry surpassed the growth of construction, decorative materials and automobiles, with a growth rate of 35.5%. In the first three quarters of 2010, the total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, which is the fastest growing industry.
The proportion of China's furniture exports to the world is about 22%, of which the US and EU markets account for more than 75% of China's furniture exports. As the “Twelfth Five-Year Plan†countries adjust their economic strategies from export-led to domestic demand-oriented and vigorously promote domestic trade development, the furniture industry should quickly adjust its strategy. While “export†and “internal demand†are developing at the same time, it is necessary to increase The development of the domestic market. The traditional domestic furniture marketing model is to use independent stores, large national chains, local chains, large supermarkets and other channels for sales. Relying on e-commerce, the furniture industry has acquired a new effective marketing model to meet the needs of a large number of young people's furniture. Wang Qilin, deputy director of the Mobile Commerce Expert Advisory Committee of China E-Commerce Association and professor of Beijing Jiaotong University, said that “group buying network is the emerging e-commerce model in China in the past two years. After the home moved to online sales, it received good feedback. For example, Qumei Home bought through network. In 40 days, it was spiked with 13,000 sets, with a total value of more than 100 million yuan.†E-commerce represents the maximum use of limited resources by modern technology to meet the needs of consumers. Furniture is sold online so that consumers can add furniture to their homes without leaving their homes. With the development of the Internet of Things, mobile payment and cloud computing, consumers will make resources more concise and convenient in the future. In the future, the furniture industry will rely on the e-commerce industry to usher in greater opportunities for transformation and upgrading.
The CBD model of the furniture industry will become an effective development model for the transformation and upgrading of the furniture industry. This is a concentrated industrial development model that integrates manufacturing, commerce, logistics, and park society, and has an effective agglomeration effect. According to Luo Baihui, China's furniture hardware industry is mainly distributed in the Pearl River Delta, the Yangtze River Delta, the Bohai Rim, and Sichuan Province. Among them, Guangdong accounts for 50% of the total capacity of the Chinese furniture industry, 15% in Zhejiang, 8% to 10% in the Bohai Sea, and not in the Northeast. To 15%, Sichuan is nearly 10%. These areas are mainly furniture industry chains formed by natural accumulation. Most of them are extensively produced and operated, and the industrial gathering process is low. As a result, the upstream and downstream links of the industrial chain are not tight, which increases the cost of the entire furniture industry. For example, Shenzhen is the center of furniture manufacturing, but it is not a logistics center. The distribution can only go to Shekou, and the procurement of raw materials is going to Dongguan. The industry believes that the past gathering of the furniture industry is naturally formed. The "Twelfth Five-Year Plan" can use the opportunity of the eastern coastal to transfer industries to the central and western regions to develop an effective agglomeration CBD model.
It is understood that Hebei Xianghe Asia-Pacific International Furniture Materials City and Wuhan China Furniture CBD, which are the largest one-stop trading service platform for furniture and auxiliary materials in China and even the Asia-Pacific region, have been opened in 2009, which is the “Twelfth Five-Year Plan†period. The integration of home sales, production, R&D and service has opened up a precedent for the integration of production and sales. The Kunming Furniture Industry Park, which is being planned, will have 80,000 people in the future. In the future, Wuhan Hanchuan Furniture Park will have 144,000 people. In the CBD, the future manufacturing base will no longer build warehouses for all factories as before. Living facilities. The warehouse and living facilities are built in the park, avoiding the repeated construction of different enterprises and maximizing the use of the site. In the furniture CBD, companies can solve the problems of wholesale, retail and product display without having to build an exhibition hall. Semi-finished products or raw materials can be skipped directly to the procurement logistics part and sent to the production workshop by the procurement logistics supplier when needed. Industrial manufacturing, commerce, and park society each have their own main axes.
The era of Chinese furniture hardware design is coming
At present, the hardware on the market is very rich in variety. Every year, the world's best professional hardware manufacturers will work hard on the furniture design of their own products. The famous foreign manufacturers continue to develop new products, bringing a new look to the design of furniture hardware accessories. Today, the products tend to be homogenized. The powerful manufacturers use the advanced technology to design more humanized functions for the products, and the more fashionable appearance makes them closely connected with the changes of furniture style. According to Luo Baihui's investigation, there are hundreds of brands of furniture hardware in the Chinese market, but few of them have a certain reputation in the market, especially the domestic hardware products can enter the ranks of high-end products. More than 90% of high-end furniture brands are equipped with foreign hardware, such as: Germany's HAFELE, Hettich, Austria's BLUM, Italy's Ferrari and so on. Foreign hardware has become the main symbol of high-end furniture. Although some domestic large-scale furniture enterprises have already had a certain popularity, in order to adapt to the fierce market competition in the high-end furniture field, they have to use a large number of foreign hardware to further expand the products. Market share. For those small furniture companies, the use of foreign hardware is an important way for them to quickly improve product quality and visibility. Foreign hardware has such a position in domestic furniture products, and is inseparable from its own advantages.
The design era of China's furniture hardware accessories industry has quietly arrived. At the same time, design is increasingly becoming a bottleneck restricting the development of China's furniture hardware accessories industry. Professor Hu Jingchu of Zhongnanlin College once summarized the status quo of Chinese furniture design as “five to five less†– more imitation, less creation, more commonality, less personality, more international forms, fewer national forms, more products on the road, less boutiques, There are many miscellaneous brands and few famous brands. The same problem exists in the design of furniture hardware.
When human beings enter the 21st century, people's requirements for material culture are getting higher and higher, and the decoration of home is pursuing individualization. Furniture is an indispensable and important part of home decoration, and furniture hardware accessories play an important role in furniture. effect. The quality of the furniture depends on the style, material and effect. It is decorated with various decorative pieces on the surface of the furniture to add a finishing touch. The use depends on the functional hardware. Functional hardware determines the style of the furniture to a certain extent.
With the development of China's industrial technology, furniture production has evolved from the previous hand workshop to the current mechanized mass production. Hardware accessories have higher requirements for versatility, interchangeability, functionality and decoration. The variety of substrates, the structural reforms and the increased use of furniture, the role of furniture hardware in furniture is no longer just the connection of decorative and some moving parts, its functionality is getting stronger and stronger, and the fields involved are becoming wider and wider. It has played a positive role in improving the production efficiency, reducing the cost, improving the quality of products, enhancing the competitiveness of domestic and foreign markets, and increasing the efficiency of furniture manufacturing enterprises. Enterprises should be aware that the design level, manufacturing technology and management level of China's furniture hardware accessories are still relatively backward, compared with industrial developed countries. After China's accession to the WTO, the industry is facing more intense market competition. Therefore, it is necessary to improve the design and production level of furniture hardware accessories products through high and new technology, and cooperate with advanced management to accelerate development and make China's furniture hardware accessories industry take a new level.
The development of modern furniture hardware accessories also advocates people-oriented; and popular new high-end disassembled furniture hardware. The development and introduction of new hardware accessories, the updating and improvement of functions, styles and quality have also given the continuous development of furniture styles and functions. In order to improve the production efficiency of furniture, to facilitate production and design, the processing of furniture holes has been standardized, serialized and generalized, resulting in a 32mm series, which has achieved standardization and strong interchangeability of furniture parts. The standardization of furniture also makes furniture hardware more convenient in terms of versatility, interchangeability and functionality.
There is a newly developed hardware that is very expensive. Most of the furniture shipped from China to Europe uses this disassembled hardware, which saves a lot of installation time and can be assembled quickly. Such as Onefix, Slimfix, Pushfix, Caravan and other hardware.
Looking at the latest technology and application of modern furniture hardware, there are four main aspects:
1. In modern furniture hardware, the proportion of glass, high-gloss materials (mute, paint, high-gloss veneer, etc.) and metal materials combined with traditional furniture plates has an increasing trend. For example, the application of all-Glass Door hardware is gradually increasing.
2, the damping function has become an essential function of all kinds of furniture. For example, the most used ones are damping drawer rails, damper door hinges, damping sliding door hardware, damper door bumps, and damping up and down door hardware.
3, can be raised and lowered combination table system, desktop storage management system, such as: LCD monitor bracket, telephone bracket and so on. Various wire management systems, such as desktop dark sockets and various specialized hardware, are widely used in office furniture. For example: heavy fishing basket drawers, office door hinges, etc.
4. Pressing the door hinges, drawer rails and dark handles are widely used in furniture without handles and dark handles, such as PUSH hinges, press pins, PUSH drawer rails, and dark handles. The concealed connector refers to the connection between the two plates, the connector is not visible from the outside, and the connection is numerous. Dark handle furniture, there is no handle on the surface, more use on the kitchen cabinet, the cabinet is now also used, these push-type anklets, press it when opening.
The development and introduction of new hardware accessories, the updating and improvement of functions, styles and quality have also given the continuous development of furniture styles and functions. Furniture hardware can be roughly divided into two categories: decorative hardware and functional hardware. Today, with the high level of industrial production, the two are gradually moving toward unity under the guidance of industrial design theory. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that the current furniture hardware is developing in the direction of standardization, serialization, multi-function, easy disassembly and assembly, diversification of hardware substrates, structural changes and the use of functions to make furniture The role of hardware in furniture is no longer just the connection of decoration and some moving parts, the functional requirements are getting higher and higher, and the fields involved are becoming wider and wider.
1. Transforming from “common goods†to “customized goodsâ€, closer to customers and creating value-added products and services
In the furniture hardware industry, many furniture hardware manufacturers lack contact with end customers, and rely too much on retailers to obtain information on customer needs and expectations. Furniture hardware manufacturing must learn how to approach end customers, how to provide products for them, and ensure that they make a profit.
This requires better marketing capabilities, better sales networks, lean manufacturing and flexible manufacturing capabilities, immediate supply chain operations, supply chain management, innovative thinking and leadership, better education and training for employees, etc. In short, it is a new business model.
2. In terms of manufacturing, the factory must be automated as much as possible to achieve maximum productivity and increase labor productivity.
Therefore, it is possible to adopt new technologies and “leanmanufacturing†to reduce costs. At the same time, it is necessary to increase investment in the education and training of workers, the development of new products and research, so as to cultivate workers with special skills. Create high-end products and sell for a good price. If we continue to produce products in the general merchandise category and provide low-level services, then we will continue to lose market and give way to areas where labor is more abundant and cheaper.
3. Establish relevant advantage centers or gather competitive advantages
According to Mike Porter's definition in "Competition", "aggregation refers to a group of geographically close, interconnected companies with synergistic institutions in specific areas, linked through common interests and complementarities", through supply Chain development strategy partners, all aspects of the entire supply chain work together, so that resources are most effectively integrated and utilized.
Nine major "power" events in the furniture hardware industry
Time is like water, the years are like a shuttle, the wheels of 2010 are about to pass. Looking back on this year, the furniture hardware industry has undergone a major change in the history of 30 years of development: industry reshuffle, price shocks, market disputes, brand rise... despite this The living environment of furniture hardware enterprises is complicated in one year. In this year, the furniture industry is faced with “life and death choices†in terms of technological innovation and industrial upgrading. However, there have been many incidents of injecting fresh blood into the hardware industry, which is worth remembering. At this moment, let us use inventory to fight forgotten, apply the most popular online vocabulary in 2010, let us look back at the nine most powerful events in the furniture industry in 2010.
1. Red Star Macalline received a total investment of 2.6 billion
Event review: In June 2010, domestic furniture chain giant Red Star Macalline announced that it has received a total investment of 2.6 billion yuan (RMB) from four investment institutions including Huaping Investment Group, CITIC Industry Fund, Fosun Group and Bohai Industry Fund. . After the 2.6 billion large capital injection, the overall financing scale of Red Star Macalline has reached 3.8 billion yuan, which is also the largest private equity financing in the chain industry in China (view map). Che Jianxin, chairman of Red Star Macalline, said that the 2.6 billion yuan invested will be used for the construction of new shopping malls. It plans to build 3-5 new stores every year through joint ventures and self-built projects, and combine various other business operations models. Accelerate the pace of construction of new shopping malls, strive to reach 200 national shopping malls in 2020, and rank among the world's top 500 enterprises.
2. Prove to the world that the Chinese furniture industry park is in full swing
Event review: In 2010, China's furniture industry parks in Guangdong, Zhejiang, Jiangsu, Jiangxi, Hebei, Hubei, Sichuan, Liaoning, Yunnan, Shaanxi and other places have emerged, showing a comprehensive flowering scene: Zhejiang furniture in Shijiazhuang construction Furniture Expo Center, with a total investment of 5.5 billion yuan; Guangdong Furniture Construction "IPC Global Home Furnishing Industry New City" with a total investment of 150 billion yuan; Jiangsu Hai'an built China Eastern Furniture Industry Base, the first batch of contracts totaled 12.8 billion yuan; Hubei Qianjiang Jianhuazhong Furniture Industrial Park, with a total investment of more than 10 billion yuan; Sichuan Chengdu to build a global furniture and building materials CBD, with a total investment of more than 10 billion yuan; Hebei Xianghe Jianyao International Furniture Materials City, with a total investment of more than 5 billion......
3, the furniture of the Sichuan Army has a sudden rise in annual output value of 40 billion
Event review: According to statistics from the Sichuan Furniture Industry Chamber of Commerce in 2010, the total output value of furniture in Sichuan reached 31.6 billion yuan in 2008, reaching 44.1 billion yuan in 2009, and the industry growth rate reached 40%. Today, Sichuan furniture not only seizes the second and third tier cities in China, but also actively explores the primary market and even attacks the international market. According to statistics, the total annual export of Sichuan furniture was only 20 million US dollars in 2006. In 2009, under the influence of the global financial crisis, the total annual export of furniture reached 180 million US dollars. In just a few years, the total annual export of furniture has increased by nine. The performance of Sichuan furniture in recent years has made Guangdong, Zhejiang and other traditional Chinese furniture provinces and major media all exclaimed: Sichuan Army is coming!
4, furniture group competition, CCTV advertising home building materials increased by more than 200%
The CCTV advertising tender is known as the “China Economic Barometer†and the “Brand Olympicsâ€. The winning bid results can reflect the economic development trend and industry development trend in the coming year, attracting hundreds of domestic and foreign companies every year. In 2010, more and more furniture companies appeared in CCTV, and they entered the Chinese people's field of vision with high-profile: the domestic home-run circulation giant Red Star Macalline took the "night news" full-year special offer with a transaction price of more than 100 million yuan. Advertising rights became the largest single in CCTV online bidding in 2011; the image advertisement of “Family Dream, Happiness Bloom†of All-Friends Furniture occupied the prime time of CCTV advertising in 2010; a trick of “After the Pearl of the Year of the Tiger†in the Spring Festival Evening of the Year of the Tiger The advertisement is surprisingly successful; the home (view map), Zhongzhixin furniture, and Cobo Bolognese all appeared in the prime time of CCTV. In 2010, the home industry of CCTV advertising exceeded 400 million yuan, and the overall growth rate exceeded 200%. Grab the limelight in traditional industries such as automobiles and home appliances.
5, furniture online shopping into a wave of "Qu Yi group" 40 days of furniture buy group myth
“Quyi Group†is the first online furniture group purchase of Qumei Furniture from July 10, 2010 to August 18, 2010. The group purchased products are the living room series and restaurant series of Qumei Furniture “Nordic Sceneryâ€. According to the number of online orders, the activity determines the discount of furniture. When the order quantity reaches 10,000 sets, all the subscribers can enjoy the minimum discount of 5.5 percent of the furniture, which can save nearly 6,000 yuan for the "team members". Qumei Furniture finally ended its activities with an impressive 135,000 orders, successfully resolved the contradiction between the electronic trading platform and more than 800 stores nationwide, and successfully interpreted China's first fully O2O model (online2offline). —— Bring online consumers to the real store, pay offline goods online, and then go online to enjoy the service.
6, a number of furniture and building materials, the glory of the rich list
In the "2010 Hurun Retail Rich List" released by Shanghai on October 25th, the furniture industry has a good performance. Last year, Ding Zuohong of Yuexing Furniture, with a wealth of 2.5 billion yuan; Wang Hua of Jinsheng Group, wealth It is 2 billion yuan; Liu Zhiqiang and Yan Meiqing of Xiangjiang Group have a wealth of 1.6 billion yuan. This year's list has changed significantly from last year. The car giant Red Star Macalline Chairman Che Jianxin ranked 8th with 7.5 billion yuan. Not only has it become the new richest man on the list, but he has also become one of the "Top Ten Rich".
7. International brand furniture competes in China
At the 16th China International Furniture Fair, which opened on September 7, 2010, the 16th China International Furniture Fair, Italy, France, Japan, Malaysia, Indonesia and other overseas famous furniture companies have participated in the exhibition, the number of overseas exhibitors increased. Up to 15%, reaching 130. According to statistics, more than 30 countries have entered the Chinese market. There are 200 high-end furniture brands in Europe entering the Chinese market. There are more than 100 international furniture brands in Shanghai, and the international brand furniture in China is expanding year by year.
8, Red Star Macalline, actually home staged the home version of "3Q war"
On October 23, the highly regarded Red Star Macalline Beijing North Fifth Ring Shopping Mall officially reopened. This is a good thing, but some home merchants have made it difficult: "If you don't enter the Red Star North Fifth Ring Store, you will be punished by Red Star; if you enter the Red Star North Fifth Ring Store, you will be taken home. Sanctions." Beijing Real Home and the major home stores in Beijing declared war on Shanghai Red Star Meikailong. The battle between the two representatives of domestic-funded home chain enterprises has intensified, marking that the industry competition has reached a feverish level. The competition was dubbed the “3Q War†of the home edition by the industry.
9, star crowded endorsement 2010 "entertainment" Chinese furniture
In the pan-home industry in recent years, celebrity endorsements have come one after another, from the floor to the paint, from the kitchen to the sanitary ware, and even the ceiling, hardware and plumbing, star faces everywhere. In the furniture industry in 2010, celebrity endorsements are more prosperous: Zhao Wei endorsement Huayuanxuan, Shu Qi endorsement Sophia wardrobe, Lin Zhiling endorsement REGOLITH furniture, Liu Jialing endorsement dynasty, Li Jiaxin endorsement good scenery furniture... many fashion circle hottest actress , began to "dedication" for furniture, and actually won a lot of eyeballs.
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