The company said the floor price was forced helpless

According to the “Data of total retail sales of consumer goods in December 2012” published recently by the National Bureau of Statistics, the prices of flooring and other construction and decoration materials and the furniture industry topped the list. In December, furniture increased by 32.4% year-on-year, and construction and decoration materials increased by 23.3% year-on-year. However, the reporter saw several floor home stores in Xicheng, but it was different from the lively promotion of the National Day and New Year's Day. The stores were all deserted and there were few customers. “The end of the year is the off-season sales. Workers are on holiday. People are busy buying new products and few people come to the floor.” A floor store salesman told reporters. It is understood that many workers in the floor and other home manufacturers have returned to their hometowns for a holiday. Even if they order it now, they will not be able to issue orders until the end of the year. With a one- or two-month production period, they will really get the floor in March and April.

Unconsciously, the floor price was quietly raised in a well-known home store, a floor store sales staff told reporters that floor prices this year is a foregone conclusion. “Our factory is located in Guangdong, because raw material prices have risen. We have received notifications of rising prices a few days ago. The headquarters said that it is about to increase to 15%, but business is difficult to do at the end of the year, so the manufacturers have also lowered their profit margins. About 5%.” The reporter also saw in the shop, the floor of the special offer only two old models.

In addition to re-pricing, cancellation of discounts has become a disguised price increase. In another floor store, all solid wood floors are over 300 yuan. A citizen who is looking at the sample obviously cannot accept such changes: “I remember half a year ago the price of a solid wood floor of the brand was 246, but now the same price has become 318.” A clerk explained: The factory has changed The sales method is now this is the real price, after all this price, there will be no more discount activities. Can give you a small gift or a lucky draw. "Only the price rise did not fall, and the previous price could not be bought. Now we don't want to buy it. We'll go up later."

Price rises provoked controversial floor companies are also a last resort, and according to industry insiders, the reason for the rise in home prices such as flooring in the New Year is that raw materials and labor costs have risen. "The wages have risen from 1,500 to 2,000 yuan. Now that some salesmen are returning to their hometowns, they may have to raise their wages after they return year after year. There are even some salespeople who say that they wouldn't do it without 2,500 yuan. In particular, some sales of high-grade flooring, The salesperson who specializes in providing villa-level home stores has a base salary of 2500 and a commission.” In addition, raw materials such as wood, hardware, and paint and coating are all subject to price increases, while wages for factory workers, store sales personnel, and installation and distribution workers are increasing. It is also rising.

In a situation where consumers are dissatisfied with rising prices, there are salespeople who sell in this way: They still have to order early to prevent price increases after the year. "We will pay the deposit first, and the delivery time will be set at your discretion. Even if the price goes up, we will still help you place the order at the old price."