Recently, at the 3rd World Hotel Investment Summit and the 2nd "World Hotel? Wuzhou Diamond Award" award ceremony held at Shangri-La Hotel, Shanghai, the famous domestic bedding brand Mu Si won 4 awards in one fell swoop . What makes people feel even more bizarre is, why did a bedding manufacturer win a prize at an award ceremony held in the hotel industry? In fact, this is not surprising, because there is not only a connection between the two, but also a lot of talk.
People often use "five-star" to describe the top-level enjoyment, how to achieve this enjoyment when going out? You will blurt out: live in a superior hotel.
The history of the hotel can be traced back to thousands of years ago. After a long development process, modern hotels can provide people with more than simple food and accommodation services. At the hotel, you can fully enjoy the life of "non-home is better than home". Of course, the most important one is still "living", so how to live comfortably? There is no doubt that bed is one of the most critical elements. For this reason, many high-end hotels have been married with high-quality bedding suppliers to jointly create five-star hotel home enjoyment. Mousse is such a high-level healthy sleep customized enterprise.
The second "World Hotel ? Wuzhou Diamond Award" Mu Si won 4 "diamonds"
July 30 to 31, by the China Business Development Center, Global Hotel Alliance, the Ministry of Commerce China International Economic Cooperation Society, the World Federation of Chinese Entrepreneurs, Asia Society, China Urban Development Strategy Research Association, China Chamber of Commerce retail supplier The "3rd World Hotel Investment Summit" jointly organized by the Committee and the National Urban and Rural Market Construction Development Cooperation Office was held in Shanghai. During the summit, the second "World Hotel? Wuzhou Diamond Award" award ceremony of "Muse Night" was also grand Launched, more than ten awards such as China Charming Brand Hotel, China Top Ten Hotel Suppliers, China Top Ten Outstanding Entrepreneurs, etc. were awarded, and Mousse, a leading domestic bedding industry company, was awarded "China's Top Ten Hotel Suppliers" healthy sleep top custom expert "," China's first overall sleep senior design experts ", and at the helm Wang Bingkun obtained" outstanding Chinese entrepreneurs (supplier industry) "four awards.
Awards party scene
Mousse won 4 awards in one breath , and its reputation is extraordinary. In fact, it is well deserved. It is understood that in the domestic bedding industry, Mousse is a well-deserved leading brand. As a global healthy sleep resource integrator, Mousse The world-class raw material supplier and the top international R & D and design team are committed to creating a top-notch healthy sleep system with the concept of healthy sleep, pioneering the experience-based consumption in the sleep industry, and successfully building many large-scale healthy sleep experience centers.
As an important upstream supplier for the hotel industry, Mousse became the exclusive title sponsor of the awards party at this awards evening, and was named as "Muse Night".
Mousse builds a private hotel "walking palace", allowing you to carry your "home" with you
It is understood that in March this year , Mousse and Dongguan Jiahua Hotel successfully built the first domestic healthy sleep private club, which covers an area of 2,000 square meters and cost more than 10 million yuan, including 13 tailor-made by Hong Kong famous designers High-end model room and healthy sleep test room. In the model room, the latest product series with different styles of Gothia, 3D , Cage and 0769 under the four brands of Mousse, respectively, are displayed together , forming a healthy sleep system suitable for different people. In the healthy sleep test room, the experiencer lies on a special mattress, and within a minute, Mousse's professional testing equipment can measure the appropriate indexes of the mattress hardness and pillow height that are most suitable for the experiencer. , Through the calculation of this set of scientific instruments, tailor-made sleep products for consumers.
Musi Healthy Sleep Private Club
Regarding why he wanted to join forces with a five-star hotel, Qiu Haoyang, chief cultural officer of Musi Bedding Products Co., Ltd., said: "Bedding is the soul of the bedroom, and for hotels, bedding is the soul of their rooms! Considering that people will go out when they go out When staying in a hotel, many people are used to sleeping in their own bed. Suddenly changing a bed to sleep will often be unsuitable. Poor sleep will inevitably affect business trips or outings. The purpose of Mousse and a five-star hotel to establish a private club , Is intended to test the consumer's physical indicators, choose the most suitable bedding for them, so that they can enjoy the same comfortable sleep at home when going out. For its supporting hardware and software standards, the stars are advancing with the times As far as hotels are concerned, Mousse's humanized sleep system model, which integrates a series of supporting services such as testing, tailor-made and overall deployment, will most likely become one of the benchmarks for platinum five-star hotels in the future. "
In fact, a private club for healthy sleep, like the “walking palace†when the ancient emperor went out, went everywhere as if he lived in his own palace, and could have the same enjoyment as in the palace. What is different from the Imperial Palace is that the private club built by Musi today is not only a privilege of one individual, but a treatment that everyone may enjoy.
When it comes to healthy sleep private clubs, Qiu Haoyang is full of ambition. He said that Mousse will also cooperate with more five-star hotels across the country this year, and plans to open 3-5 Mousse health private clubs throughout the year , and within 3 years Expand to the scale of 10-20 homes, let more people experience the pleasure brought by healthy sleep.
Sleep brand hotel companies cross-border marriage to create a healthy sleep life
The combination of Mousse and Jiahua Hotel is not a simple case. This is actually an effective combination between the upstream and downstream of the same industry chain, and the result of this combination is a "win-win".
As we all know, "sleeping" is one of the most important functions of the hotel, and as the most important upstream industry of the hotel industry, the bedding industry will provide the hotel industry with high-quality bedding products, so that the hotel has first-class hardware facilities, only when the first-class hardware (Bedding, etc.) combined with first-class software (services) can become a first-class hotel. As the "China's first top-level customized expert for healthy sleep" and "China's first advanced expert in overall sleep design", Mousse is also inevitably the best domestic hotel supplier.
It is understood that the bedding supplies of high-end hotels are generally customized. In order to provide customers with the best quality accommodation, the hotel does not hesitate to spend a lot of money to introduce the top sleep equipment, which provides a huge amount for the bedding industry, especially high-end bedding manufacturers. The market has greatly promoted the development of the bedding industry.
In turn, the bedding industry provides high-quality sleep equipment for the hotel, which will bring more customers, especially high-end customers, which is of course the hotel's dream.
In addition, as the number one brand in the domestic bedding industry, Mousse has formed a perfect sales network and has a huge customer base. It is roughly estimated that Mousse has about 100,000 high-end customers . When a hotel and a well-known brand such as Mousse jointly launch a healthy sleep private club, a brand effect will certainly be produced. A large number of Mousse old customers love the house and Ukraine because of their trust in Mousse products, and they have a good impression on their partner hotels. This will be invisible. Zhongwei Hotel attracts a large number of high-end customers.
It can be seen that the strong integration of the upstream and downstream of the industrial chain will bring mutual benefit and win-win results for both parties, and will produce huge overall economic benefits. At the same time, it will also provide people who go out with more comfortable and nearly perfect life enjoyment. It can be said that it is a win-win situation for all parties. This will be a perfect ending for everyone. Please dare to ask He Le instead.
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Glossary:
Musi Healthy Sleep Private Club
Healthy Sleep Private Club is a healthy sleep experience hall jointly built by the famous domestic bedding manufacturer Mousse and a five-star hotel. It is the first in the country to combine the sleep industry and the hotel industry, and is the product of the experience economy. Healthy sleep private clubs are generally large in scale, with many model rooms for consumers to experience for themselves, as well as a sleep test room and a complete set of sleep test systems, which can be tailored according to the different physical conditions and needs of different consumers The most suitable sleep system.
Mousse Healthy Sleep Advanced Customization
The Mousse Healthy Sleep Test System can measure the hardness of the mattress and the skeleton of the consumer according to the personal information data such as the height, body shape, and weight of the consumer. Based on this information, the tester can help the tester choose the suitable for his body. bedding. Even if the height, weight, and body shape of the couple are different, the double bed can still get personalized service, which is suitable for both couples. Currently, Mousse Global has tens of thousands of users of healthy sleep systems. Their personal experience and feelings have led more and more consumers to adopt the concept of "healthy sleep".
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