Violet Home Textiles Technology Co., Ltd. introduced the concept of “Vibrating Home Textiles†into China National Textiles and successfully developed the first aseptic home textile production line in China, meeting the needs of research and development and production of ecological antibacterial home textile complete sets of new products.
Violet Home Textile has cooperated with universities such as Suzhou University and Nantong University to carry out research on production, research and development of active nano-selenium and silver double-ecological antibacterial technology, and overcome the technical problems of natural fiber easy to breed bacteria and mildew, and through negative pressure adsorption. The method of collagen, VC / VE, lavender, lemon, rose, jasmine, chamomile and other natural plant essential oils firmly adhere to the surface of the home textile fabric, and even into the fiber interior, long-lasting play aromatherapy health effects, let people enter deep sleep The status has been well received by the market.
“Functional home textiles is a healthy lifestyle. Our home textiles is a bold attempt at functional home textiles. People who have used our antibacterial and aroma functional products will have an experience with its functionality. Home Textiles As a basic livelihood product, it plays an increasingly important role in the quality of life. Home textile is related to the quality of people's sleep. It has three functions: warmth, comfort, and beauty. As people's living standards improve, we must give them more. More functions. We need to send health to consumers through our home textile products, to ensure consumers' high quality sleep, so that they can work well the next day." Chen Yongbing, chairman of Violet Home Textiles Technology Co., Ltd. said.
A brand, a product, facing the market, must compete. This law is something that no business, anyone can escape. Chen Yongbing said that as a company itself, long-term development requires good research and development. “Three-quarters of our brands are domestically sold. We feel that domestic consumers are increasingly demanding quality and design. So we have spent a lot of energy on product development, and now local designers in Nantong are unable to meet our needs. Because the positioning of Violet Home Textiles is in line with the international fashion and lead the fashion of home textiles, we have developed cooperation with European designers. Enterprises need to find their own core competitiveness, and consumers must be recognized by your products to meet the needs of consumers. People's health is an eternal topic. Consumers hope to satisfy the appearance, but also have internal quality and function improvement, and even require you to be innovative in service. Therefore, we provide free cleaning services for brand members. Consumers of Violet Home Textiles experience continuous health. Of course, the kits and quilts of the home textiles can be washed 50 times and 30 times respectively to ensure its functionality. Since the washing frequency of home textiles is not as frequent as clothes, consumers do not need to use them. I am worried about the fact that the functionality has disappeared in two or three years."
Some consumers are worried that the aromatherapy function of home textile products will have the idea that "chemical composition is not conducive to health". Chen Yongbing introduced that the essential aromatherapy products such as lavender and lemon used in the fragrance series of Violet "Spiritary Home Textiles" are imported into Europe and have passed. The relevant tests in Europe are non-toxic and harmless to the human body, and consumers can choose with confidence. At the same time, he introduced lavender and chamomile as the two best-selling odors in the "home textile". “Chamomile has a fresh taste, and lavender gives a calming physiological experience. Consumers can relax in bed after a day of work. The bedding products can actually bring a lot of relaxing associations to help people achieve their ideals. The leisure state. Now the tourism market is very good, we have specially developed the "Holiday Ocean" series of products this year. After working one day, lying on such bedding products, both physical and psychological, can get a kind of relaxation and comfort."
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