Three measures of the bathroom hardware industry to deal with foreign trade problems

The development of the sanitary ware industry has experienced many ups and downs. The international market demand caused by the financial crisis has declined steadily, trade protectionism has risen in various countries, and technical trade barriers have caused the export of China's enterprises and enterprises to face increasing pressure. Due to the financial crisis, sanitary ware export companies are facing varying degrees of difficulties. For this reason, we have to think more about how domestic sanitary export companies should respond to changes in overseas markets and turn crisis into opportunity.

Measures rely on technological innovation to break through trade barriers

For a long time, China's sanitary products are cheap and beautiful. They are deeply loved by foreign distributors and consumers, and their export value has doubled. However, with the gradual increase in export volume and the deteriorating international economic situation, more and more countries have begun to implement a variety of manufacturing trade barriers that are close to harsh technical standards, which has made it difficult for China's health enterprises to open up foreign markets. Facing this trend and solving trade protection problems, the first thing our country's health enterprises must do is rely on scientific and technological innovation to implement industrial standard upgrades. According to experts, the breakthrough in technical barriers to trade is that products must first meet the requirements of the standards. To ensure that products placed on the market meet the standards, manufacturers should establish a product control system. Sanitary products, in addition to complying with local technical standards, should also meet the local residents' lifestyles and ways of thinking. At present, in the context of increasing export pressure, Chinese sanitary ware companies are paying more and more attention to relevant international standards, and the quality of their products has been greatly increased. They have complied with relevant technical standards as far as possible, thus avoiding export disputes caused by standard barriers. With the gradual strengthening of the strength of China's enterprises, more and more health products have reached or exceeded the standard of foreign products. High-standard products and reasonable prices will become the key factors to break the trade barriers and win larger markets overseas.

Measure 2 Maintain Europe and the United States Market to Expand Emerging Markets

Affected by the financial crisis, the demand for the three major trading partners of the United States, Japan, and Europe dropped drastically, and the international market shrank. According to statistics in recent years, the United States, Japan, and Europe account for more than 60% of China’s export share. However, due to the economic downturn caused by the financial crisis in the United States, Japan, and Europe, demand has been greatly reduced. It is understood that the orders from the European, American and Japanese companies in the Canton Fair exhibitors have been reduced to varying degrees, leading to a sharp drop in export orders, which has put many export-oriented companies under pressure to survive.

Industry insiders said after analyzing the data of the Canton Fair that they will be optimistic about the Canton Fair in the autumn of 2009. “Many European and American buyers’ inventory will be consumed in the second half of the year. It is believed that the turnover of the Canton Fair in the fall of 2009 will increase.” However, at present, in the face of the current difficulties, on the one hand try to maintain Europe, the United States, Japan, several major markets, and actively invite new and old customers to purchase; on the other hand, looking for emerging markets as another key, vigorously develop Southeast Asia, South Asia, the Middle East Emerging markets such as Africa and South America. For many domestic export enterprises, the current economic situation is difficult, but there are many opportunities. The Chinese market is like a shining pearl in the eyes of the world. Strong domestic demand will be an important growth point for the economy in the future. Many companies that had previously focused on exports began to re-examine their market strategies and the fertile soil of this vast expanse and set future development directions.

Measures 3 Accelerate Strategic Marketing of Overseas Brands

China is a large exporter of sanitary wares, but it is mainly exported in the form of OEM or OEM, earning a meager processing fee, although it has low risk and quick results. From the point of view of the development trend of the entire export form, it is extremely unfavorable. For a long time, the advantages of foreign companies in using our cheap labor force have enabled domestic processing companies to obtain only a small amount of product processing costs in production, resulting in a simple expansion of China's foreign trade volume and exports. The increase is much lower than the increase in export volume, and the export efficiency has declined. It has gone into a misunderstanding that only earns foreign exchange and does not create new listings. Although the gap between the quality, performance, and processing technology of many products in China and the international advanced level is very small, the inferiority of sanitary ware brands has been increasing, and the overall situation is in a passive situation. The current crisis makes us clearly aware of the single processing exports. The contradiction between risk and sustainable development. In the future development of our country's health enterprises should pay more attention to the construction and development of independent brands, develop their own brands, and do a good job of brand promotion and planning. In view of the characteristics of foreign trade enterprises, enterprises should fully understand the market changes, properly grasp the scale of processing, combine OEM processing with the creation of their own brands, and reasonably determine the ratio of OEM processing to their own brands, both through OEM processing. Grasping the management and technology of world-famous brands, it has also gained popularity in the domestic and international markets through its own brand, expanding its market share of its own brand and improving its competitiveness. Before this crisis broke out, several foreign trade enterprises in Chaozhou had already begun independent brand marketing in the Southeast Asia market, and opened franchised stores in the form of brand franchise. Therefore, companies were less affected by the economic crisis.

In short, with the increasingly comprehensive competitiveness of China's sanitary ware companies, the gap between the industry standards, product quality, and production technology is becoming smaller and smaller. With the intensification of international trade competition, the traditional path of export of cheap processing must be properly adjusted in the new form. The formulation of relevant national policies in the future will inevitably encourage innovation and brand strategy to guide the role of relying on cheap labor and sacrificing non-renewable resources and environmental foreign trade development model will gradually be limited, China's health enterprises should use this crisis to speed up corporate restructuring, Self-improvement, the development of a feasible response to development strategies, thereby expanding the market.