With the advent of summer, the home industry has entered the traditional hard-installed off-season, but the consumption of furniture, drapery, and lighting products has come to its peak. According to the survey, the proportion of consumer complaints and consumer disputes in recent years in the soft furnishings consumption of furniture has increased during the entire renovation process.
In recent days, the concept of "zero formaldehyde" in furniture has attracted the attention of the media and consumers. Although people in the industry have clarified that “zero formaldehyde†is just a conceptual hype, it has caused a series of problems in panel furniture to once again arouse consumers’ attention.
Formaldehyde concerns much attention
The author recently visited Beijing Shilihe Home Furnishing Store. He noticed that nearly 70% of the sold furniture is plate furniture, and consumers who come to purchase furniture also prefer plate furniture. Miss Li is purchasing a dressing table for her new home (decoration renderings). She said that her home is over 70 square meters and she plans to buy a small dresser. "Plate type furniture design is relatively simple (decoration renderings), the price is cheap, suitable for the average family, but she is most concerned about the problem of formaldehyde in furniture."
In recent years, the problem of formaldehyde in furniture has been a hot issue for consumers and it is also one of the industry’s most widely recognized problems. Especially for panel furniture, due to the widespread use of wood based panels and furniture coatings (fitting renderings), this is also To make it easy to have the overdose of formaldehyde this inherent disease. The author randomly asked more than a dozen consumers, in addition to price factors, 80% of consumers said that environmental performance is a major factor in their purchase of furniture.
In view of consumer concerns about the environmental performance of furniture, some big brands have also introduced furniture made of imported plates. A salesman from the top 100 international homes said that imported plates are more environmentally friendly and of better quality than domestic ones, and prices are naturally higher. "The price of furniture using imported plates is generally 30% higher than that of furniture made using domestic plates, and some total furniture prices are even twice as high, because the cost spread is also the same."
It is understood that the current domestic furniture raw materials and decorative materials in the amount of formaldehyde emission standards to be achieved E1 level, and some big brands such as 100 strong, Qu Mei, meaning wind and other plates used in the environmental protection level is E0 level, the average formaldehyde content It is 0.3mg/L, which is less than 5 times the national standard value. The environmental rating of imported plates is generally super E0. Taking into account the price factor, experts reminded that in fact, E0-class furniture has fully met the environmental protection needs of ordinary families.
Affordable design single
Looking at the entire market, although the consumer market of solid wood furniture is popular all the time, due to its generally high selling price, most consumers still choose affordable furniture.
A plate-type furniture store sales staff said that at present, although mahogany, solid wood furniture are favored by the market, but the price is several times higher than the plate type, mainly for some high-end consumer groups. Most of the consumers still choose to buy plate furniture, especially for younger consumers. The light, concise and bright style of panel furniture is more in line with the characteristics of young people.
Chen Xiaotai, president of Top 100 International Home, said that in addition to the fact that the price of furniture in the form of a panel is cheaper than that of solid wood furniture, its color and texture mainly depend on the effect of the veneer. Therefore, many changes in this area can give people a variety of different feelings. There are also many changes in the design. The scope of choice is large. The material is not easy to be deformed. The combination of components usually uses various metal hardware (fitting effect drawings), and assembly and disassembly are very convenient. Because of these advantages, panel furniture is particularly favored by consumers.
Zhu Changling, chairman of the China Furniture Association, said that in the next few years, panel furniture will still be the mainstream furniture on the market.
Although panel furniture still maintains its mainstream status, consumers have a lot of opinions about it. Mr. Zhang, who purchased a complete set of furniture, complained: “Now the furniture design is the same as it was ten years ago. There is nothing new, but it is a lot more expensive.†In addition to the single design, the author also found that, and the store Compared with other software furniture and solid wood furniture, discounts on panel furniture are relatively numerous, and various types of special offers, sample promotions, package promotions, and other forms of concessions have emerged one after another, giving consumers a rough, inexpensive impression on panel furniture.
Safeguarding Housing into the City Brings Positive Benefits
Since last year, due to the influence of upstream real estate regulation and control, coupled with rising materials, rising labor and logistics costs, and high rents in the stores, the entire household industry has fallen into a downturn. Industry insiders predict that the furniture industry has entered the industry reshuffle stage.
“Now the entire furniture industry is in a period of suffering.†Zhang Fucai, chairman of Qiangli Furniture, said that “strong furniture sales in the first half of the year increased by 4.3 million yuan over the same period last year, a large part of which benefited from the independent store model.†Zhang Fucai said that the current store Excessive rent is a bottleneck that hinders the development of furniture companies. But at the same time, he believes that the real reshuffle of the furniture industry has not yet arrived. “The current big brands in the industry occupy the mainstream. For these large companies, the foundation is thick. Even if the profit margins are compressed, the company can still function normally.†Zhang Fucai believes that. The real shuffling period of the industry may not be until next year.
In the second half of this year, with the gradual entry of affordable housing, panel furniture will usher in new opportunities for development.
Zhang Chuanxi, executive chairman and secretary-general of the All-China Federation of Industry and Commerce Furniture Decoration Industry Association, once said at the Safe House Forum: “For the protection of the housing market, some companies that do the mid-range and low-end panel furniture should start earlier, so that they may grab it. The first opportunity."
Chen Xiaotai, president of Baiqiang International Home, said that due to the implementation of the government's recent housing program, the sales of panel furniture in the first half of the year were good. The large number of affordable housing units has boosted the consumption power of ordinary furniture for the panel furniture.
In addition, industry analysts believe that the recently introduced furniture replacement policy will also pull the sales of panel furniture. Analyst Xiao Qun of Huatai Securities pointed out that once the furniture is replaced with new ones, once it is fully promoted, it will certainly promote a large number of stockrooms to update the furniture and boost the domestic demand for the furniture industry.
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