Swarovski Furniture offers a full range of babysitting services and support

Swarovski furniture companies have long been keenly aware of the bad market and quickly developed a positive response strategy. The person in charge of Swarovski believes that active marketing is the key to solving all problems, and calls on the distributors to actively participate in the active marketing team. For active marketing, Swarovski has been fully deployed to provide a full range of nanny services and support for dealers across the country:

First, the right medicine, the introduction of community promotion, cross-industry alliance, opening celebrations, group purchase activities, conference marketing, exhibition marketing, linkage promotion, designer salon and other eight marketing models.

Second, terminal training to escort. Do not hesitate to hire a well-known domestic gold medal planning team to give strong support to the terminal. Swarovski has established a strategic alliance with the well-known terminal blasting planning team. The top master planners and trainers in China will provide the most professional and effective intellectual support for Swarovski's terminal construction. From July 12th to 14th this year, Swarovski conducted a three-day "blasting terminal training camp" training event for the outstanding store managers in the country. The main content of the lecture was "active marketing", which allowed store managers from all over the country to learn. Unprecedented market knowledge has enhanced the confidence and weight of the â€œdecision terminalâ€.

Third, the star sales. For the terminal store, Swarovski will put the most energy to maintain. Swarovski organized a nationwide image spokesperson and international film star Huang Shengyi to conduct a roving sales promotion campaign to maximize the role of star sales and maximize the terminal blasting effect.

Fourth, organize team support. In order to better serve the terminal dealers, Swarovski has carried out a comprehensive structural adjustment, set up the brand planning department and customer service department, and increased the training of marketing personnel, especially the Swarovski champion model - the implementation of active marketing. Training.

Fifth, strong promotion support. Swarovski's marketing strategy for 2011 includes: strong TV media advertising, flexible online media promotion, strong support for regional advertising in specialty stores, development and distribution of regular promotional materials and promotional promotional gifts, large-scale theme promotions, new stores Opening promotion.

Sixth, product support. Since the establishment of Swarovski Enterprise, its chairman Zhang Wen has set up Shunde's most â€œluxuryâ€ R&D center, with leading brand furniture design and excellent designers, and combined with top-level design companies from Italy and Germany. Vision and forward-looking vision have developed a number of products with strong market influence.