Recently, the "Sanitary Standard for Drinking Water" has been enforced nationwide, and the drinking water monitoring index has increased from the previous 35 to 106, making consumers more and more concerned about drinking water health. At present, tap water in some areas of China cannot meet the demand for direct drinking, and the water purifier is once again pushed to the cusp of the small household appliance industry. Experts believe that the water purifier shoulders the responsibility of ensuring the safety of water for the Chinese people. The opportunity for the explosive development of the water purification industry has arrived and the development prospects are broad. However, the reporter found that the current water purifiers on the market still have to be standardized in terms of publicity and after-sales service.
Inferior water purifiers have a short life span of only one week
"I recently wanted to add a water purifier to my home. I can go online and search for it. How much is it!" Aunt Wang expressed his doubts and concerns to reporters: "From 100 yuan to several thousand yuan of clean water." Devices, large and small, various brands, I do not know how to choose!" The reporter found that the current water purifier products from low-end to high-end, both in terms of brand and price, are more complex, shrouded in product promotion There are also many fogs on the top, allowing consumers to “checkâ€.
The tens of dollars of water purifiers are also said to be pure water filtered, and some water purifiers also claim to be able to produce mineral water, and have "healing" and other health effects. In fact, "the ordinary water purifier purchase price is only 120 yuan per unit, which can be easily purchased on the network. And because its filter structure is simple, it will become a 'black core' in less than two months." It is revealed that some small enterprises use inferior PP cotton, activated carbon, KDF and other materials as filter elements. Such filter cores usually last less than one month, and even only one week. Some manufacturers, after obtaining the approval of the Ministry of Health of the wading products, often exaggerate the water purification effect in the product specification to attract consumers to buy.
Inferior products flooding water purifiers after-sales service standards urgently to be introduced
Consumers without standard specifications can rely on
According to industry insiders, the secondary pollution problem of water purifier filter can not be ignored. Due to the generally good water quality in western countries, people are accustomed to drinking tap water directly. Although the situation of household purchase of water purifiers is widespread, it is mainly simple activated carbon filtration. It is useless to use this water purifier to filter the water quality of China. In a few days, the filter will fail. Activated carbon itself is easy to breed bacteria. After the organic matter is saturated, it can not only absorb and purify water, but will release harmful substances, making the water purifier a "sewage device".
The reporter found that the industry has low barriers to entry and uneven product quality. Large enterprises have not established brand influence. A large number of “non-quality†enterprises are “sipping fish from the waterâ€, which ultimately leads to consumer distrust. Statistics show that in 2011, the brands with annual sales of water purification equipment of more than 100 million yuan were Midea, Gion, Angel, Kai Neng, etc. The concentration of water purification brands was very dispersed.
After-sales service standards urgently need to be introduced
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