China Guangzhou International Furniture Fair (Beijing) Introduction and Beijing Furniture Brand Forum
As the benchmark of the exhibition brand, China Guangzhou International Furniture Fair joined hands with the China Furniture Association and the Beijing Furniture Industry Association to lock up the North China home market on December 22, and entered the capital to hold the “China Guangzhou International Furniture Fair (Beijing) Introduction and Beijing Furniture Brand Forum†The Beijing-based furniture and the famous person in charge of the Beijing store gathered together to conduct an in-depth dialogue on building the brand strategy of the furniture industry, and further explored the marketing platform and access for the furniture industry.
At the forum, Sun Shoujiang, chairman of Peugeot Furniture, pointed out that he hopes that Guangzhou Exhibition will do more work on intellectual property protection and protect new products developed and designed by exhibitors. It is also recommended to open up new product release areas by region and region to expand channels. The chairman of Ai Ruisi Furniture, Mr. Yan Youbin, also introduced the company's growth process, especially to the Beijing Furniture Association and the major furniture cities in Beijing. Thanks to the Guangzhou Exhibition and the furniture industry peers, it is said that the company has grown bigger and stronger since childhood. It is closely related to participating in the Guangzhou Furniture Fair. Zhang Fucai, chairman of Beijing Power Furniture, also reviewed the development history of the company for more than 20 years and said that he will continue to participate in and support the Guangzhou exhibition. Wen Shiquan, Chairman of Beijing Lifeng Furniture Manufacturing Co., Ltd., in order to develop in the country, develop dealers across the country, and strive for the support of furniture malls around the country, and make Yifeng a nationally renowned brand. Participating in Guangzhou Exhibition will be a multiplier. Way, Yifeng Company decided to participate in the 25th Guangzhou Exhibition held in 2010.
This presentation and the Beijing Furniture Brand Forum event invited Mr. Li Guangdou, a famous brand strategy expert and CCTV brand consultant, to give a keynote speech on “Brand Strategy and Marketing Innovation in China's Furniture Industry in the Post-Crisis Eraâ€. Mr. Li Guangdou gave a wonderful example to illustrate the brand. The core of marketing is "telling stories." China Guangzhou International Furniture Fair (Beijing) Introduction and Beijing Furniture Brand Forum
The Guangzhou International Furniture Fair is mainly based on the important position of Beijing. As a political, economic, cultural, educational and technological center of China, Beijing has a huge furniture market capacity and has always been the vane of the development achievements of the Chinese furniture industry. In the past ten years, the total annual sales of Beijing furniture has grown from several hundred million yuan in 1991 to about 18 billion yuan in 2008, with an average annual growth rate of more than 10%. In the past five years, the growth rate has exceeded 15%. About 100% of the group's consumption, Beijing residents' furniture consumption averages about 700 yuan per year. In addition, in 2009, Beijing plans to build 28.3 million square meters of new homes. Together with the renovation of the original furniture of the residents, Beijing has a very large furniture consumption market.
Under the birth of the market, Beijing furniture industry has cultivated many furniture enterprises with outstanding brand image, such as Qumei, Baiqiang, Peugeot, Power, Yifeng, Ai Ruisi, Huari, Kaixuan, Enovo , Elvis Presley, Xinfasheng, Jimei (view map), non-same, Century Jingzhou, Sunshine Jiayuan, Natelier, Noah, Juzhuo, Royal, Dawn, Guolin, William Family, Oujiao, Yimei Jia, Howellia, Dapeng, Style, Yayihua, Qiangwei, Wei Li, Jonuo, Cardo, etc. They pay attention to brand building, focus on joint strength, and exert channel advantages. They have chosen “Guangzhou Furniture Fair†as an important platform for brand promotion, product launch, image display and channel development.
The 25th Guangzhou Furniture Fair will create a one-stop platform for exhibitions, trade and trade in all directions. The scale of exhibitions will exceed 500,000 square meters, attracting more than 2,700 Chinese and foreign companies to participate in the exhibition. It is expected to receive more than 100,000 buyers at home and abroad. People, building a bridge of communication and communication for the furniture and home industries. Liu Jianjun, general manager of China Foreign Trade Guangzhou Exhibition Co., pointed out in his speech that next year's exhibition will be an exhibition to help furniture companies reshuffle, and outstanding enterprises and vital enterprises will be prominently presented to visitors at the exhibition. The stage, division and audience of the exhibition, the organization of the buyer will cater to the trend of people's pursuit of brand image. The four functions of the exhibition: domestic trade and foreign trade; brand display; release of new products, original products, development and expansion of the dealers' dealer team; exchange of information, etc. will provide exhibitors with a vast space for development and display platform. This exhibition has been held in Wuhan, Chengdu and Hangzhou in three major cities in the country.
(Editor: JN104)
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