Furong drills are “drilled” in the international market to 400 million foreign orders

Intensify research and development of national high-tech, upgrade and upgrade manufacturing equipment, and actively cultivate independent brands... The bit industry of Furong Town in Yueqing has successfully entered the international market after undergoing “repair” and “refining”. Recently, the hardware company from Sweden and Zhejiang Fangda Tools Co., Ltd. of Yueqing Furong Town formally reached a production agreement. The first phase of the $2 million order product has been delivered to the foreign party.

Although the drill bit is small, it has brought hundreds of millions of foreign trade orders. Previously, the famous hardware tools companies in Germany Bosch, American Paterson and Southeast Asia have successively reached an agreement with Furong drill enterprises to produce hardware drill products. At present, Furong drill bits have been exported to 108 countries and regions around the world, especially in the European and American markets where the quality requirements of drill bits are the most stringent. The export delivery value reached 450 million yuan last year, an increase over the previous year. 36.36%, accounting for 52% of the total industrial output value of the town.

The development of foreign trade not only brings new growth points to the traditional bit industry, but also deeper changes are also played in Furong Town.

Originally, it was able to make a certain profit for foreign companies to do OEM processing, but Furong drills chose another hard road - to create their own market with their own brands. "From the original to the wedding dress for others, until now we let Lee create a card, in the contact with the international market, realize that independent brands are the core competitiveness." Lin Changfang, chairman of Zhejiang Fangda Tools Co., Ltd. believes that Guomen, the internationalization of the drill brand is the only way. In recent years, Fangda Tools has not only registered trademarks of “Fang Dawang” products in five countries including Russia and South Korea, but also established sales subsidiaries in the United Arab Emirates and Russia. There Wenzhou Yongchang Tools Co., Ltd., Wenzhou vigorously Hardware Tools Co., Ltd., seven companies were also in the peripheral countries established a sales office or company.

With the brand channel, the Furong drill has adopted a special way to expand the brand coverage – as long as the foreign merchants use the trademark of the Furong drill company, they can get a corresponding price drop. “Foreign merchants have a large local market, we give up some of the profits in exchange for a broader sales space of independent brands. When our brand’s market awareness is high and market share rises, our products will be Will be more competitive." Lin Changfang's remarks explain the concept of "enhancement of strength."

Now, the reputation of Furong drill bit is getting louder and louder. Many companies have participated in the international hardware tools exhibition held in Cologne, Germany and Chicago, USA. They unveiled the collective brand of “Furong Drill” at the exhibition, which attracted The attention of many domestic and foreign merchants. “The competitiveness of regional brands is often greater than that of corporate brands, and market recognition is also coming faster. This is another measure of the popularity of our Furong drills in the international arena,” said Lin Feizhu, director of the Furong Economic Development Office.

The benign interaction between brand effect and foreign trade sales has brought more visible benefits to the industrial development of Furong Town. As a national-level drill production base, the research and development of Furong drills has been further strengthened. Last year, three large enterprises in the town invested more than 50 million yuan for technical transformation. “Furong Manufacturing” has occupied 65% of the domestic market share of drill bits; The related hardware industry chain is also rapidly emerging. Industries such as woodworking cutters , hole cutters , twist drills, and power tools have begun to take shape, especially the hard alloys that match the drill bits have risen rapidly, with an annual output value of more than 200 million. yuan.