After 2008, the home stores that were originally on Kangzhuang Avenue began to live with their hearts and minds due to the economic crisis and the regulation of the housing market. After years of expansion, structural adjustment and rational layout have become the key words of the moment. Through the refinement of their own characteristics, the major stores have seized the loyal customers. Based on their respective judgments on the prospects of the store, there will be different ways of playing cards in the future.
On the situation of the market, the prejudgment of the big difference in the past home stores is infinite, the dealers squeeze the head, it can be said that the booth is difficult to find. However, from the beginning of the financial crisis in 2008, there has been a sizzle in the market, and the phenomenon of small and medium-sized stores has begun to appear. In 2011, the regulation of real estate began. Everyone shouted to hold the group to warm up, but many well-known enterprises also fell into the tide of closing the store. The large-scale home stores said that “pressure mountain†wanted to recruit winter. In 2012, it was called “the most challenging year in historyâ€. The Beijing-based stores that came over were generally convinced that the policy in 2013 was good, but there were still two offensive and defensive camps for the future prediction.
Zhao Jianguo, president of Jimei Home Furnishing Group, believes that the 2008 economic crisis is an inflection point in the development of home stores. With the regulation of the housing market, the current overall market situation is declining. After the expansion of the past few years, the store really has the meaning of saturation. Based on these judgments, he adopted a conservative attitude towards the development of home stores. When talking about the issue of continuing to open stores, Zhao Jianguo repeatedly mentioned the word "cautious".
However, Wang Linpeng, the president of the home, delivered a different voice. At the cooperation meeting of the home of Europe and the United States, he publicly stated that the home of the home is absolutely full of confidence in the future of the home building materials industry. After the "18th National Congress", reform and development is the theme of China's social development. Therefore, the upstream industry real estate market in the home furnishing industry will surely recover, and the second spring of the home furnishing industry will come. In the next 10 to 20 years, the home will continue to focus on home building materials, improve the industry's right to speak, strive to be the industry's scale, management double champion, create the first brand of furniture and building materials industry, and strive to make the furniture and building materials industry One of the important industries in China.
It is precisely because there are two market estimates in the industry, so it is not difficult to understand why some people are cautiously laid out, and some people are bold.
Reasonable layout According to local conditions, chain operation is the general trend of home store development. Around the year 2010, large home stores entered a period of full expansion.
Actually, there was only one store in 2005. Today, Mei Xuhang, the director of the operation of the Group, told reporters that by the first half of 2014, they could complete the “number of chain stores in 2015†in 2015. s plan. The expansion of Red Star Macalline has never stopped, and the number of shopping malls announced by its official website has been 115. The old-fashioned stores in Beijing are more beautiful than the previous two. The current number of stores is 9. Chengwai Cheng has always maintained a single store form, but it has expanded a lot on the original basis and formed its own unique economic circle. However, Liu Yang, deputy general manager of Chengwai Chengjia Plaza, also said that the chain development is the future of the industry. "There will be opportunities to do it in the future."
Even so, the market saturation brought about by the substantial expansion, the dilution of dealer profits and the market situation that has not been strong in these years have made some stores that are eager to open the situation suffer a bit. Zhao Jianguo believes that with the current market situation, the expansion of the store is still a good thing. "What is the recent action of Jimei's recent store opening?" Zhao Jianguo said that there is still a reasonable layout problem. At present, Jimei has launched four projects this year. The Tangshan store has been laid; the Yanjiao store has been in business since its official opening in August this year, and the operation effect is very good. The Lugouqiao store is inviting investment and is expected to open in October. It is expected that Yangzhou Store will be opened next year, and it is ready to take the franchise model. These stores are located in the economic radiation range of Beijing, the third-tier cities and the suburbs of Beijing. Zhao Jianguo saw the potential market and blanks in these positions to settle down the pieces. "Some people say that my expansion is slow and I have suffered a loss. In fact, I am very cautious about expansion, because opening a store will guarantee the interests of the merchants."
Based on the fact that the home of the family has unlimited judgment on the future of the home industry, Mei Xuhang believes that expansion is still the trend of the times. Some people have been feathering before, and more are caused by insufficient preparation. He said that without a mature management and efficient operating system, the successful expansion mode of the home is not anyone can copy. At the same time, he also said that it is necessary to choose the store configuration according to local conditions, such as the Le House, Shangwu, etc., not every city, depending on the specific conditions of the local. The goal of a home in the real home is to be presented in a conditional first-tier city in the future.
The Matthew effect gradually highlights that the so-called Matthew effect is stronger and weaker. The major mainstream stores in Beijing have strong strength and strong appeal, coupled with advanced management. “In the future, doing well will be better and better.†Zhao Jianguo, for example, the market is not as good as before, but several hypermarkets in Beijing can still Well said, some of the marginalized hypermarkets or new stores will be transformed or closed down. Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, also expressed the same prediction: "The future direction of the store must be branding and intensification, and large stores have an absolute advantage."
Moreover, some insiders laughed that these years, big stores have their own sphere of influence, their own customer base, and no one wants to intervene on other people's sites. "For example, the home is the high-end, Jimei is in the high-end, Red Star Macalline mainly attracts white-collar workers, elites, and each has a business strategy, let alone a small store, even if they are each other, in fact, it does not constitute substantial competition. â€
The survival of small stores is based on the difference between positioning and large stores. Some people have analyzed that the squeezing effect will still be there, but the current large-scale stores are positioned at the high-end and mid-to-high end, and they will not let go of their bodies. Then the rest of the market? A certain industry insider who operates low-end home stores I once told reporters that even if the hypermarket is renewed, it will not crowd out his passenger flow. "Because everyone is different."
In the industry, people who have been interviewed for changes in the service of changing stores have said that the biggest change in these years is that they are becoming more standardized, more credible, and paying more attention to their brand building.
Zhao Jianguo said that in the early years, consumers mainly considered the practicality of furniture, and it was not demanding on the environment of shopping places. But now that the taste and personality are required, the store must be upgraded. Liu Chen believes that after years of development, the display function and elegant feeling function of the store have made a qualitative leap. “The former home store is like a farmer's market. It is a booth. Now, the store, regardless of lighting, elevators, and service facilities, is a beautiful shopping experience.†Zhao Jianguo also believes that consumers are basically concerned about the safety of shopping. “Reputable, secure, and well-managed stores can stand still.â€
For the improvement of service quality in these years, the industry has described it as “overwhelmingâ€. In the past, the store only managed to collect rents, and it took the merchants to fight the price war. However, it is now widely recognized that good service is the king. Liu Chen said that the function of the rigid service industry in the store is becoming more and more prominent. The pre-sale, sale and after-sales are inseparable from the participation of the store. Therefore, the first-line payment, free detection, delivery zero delay, extended warranty period and other consumer terms are popular. At the same time, the depth of the store in the service sector has also led to service upgrades throughout the industry.
Diversified ways of living When it comes to home stores, people's initial perception is to live by renting booths. However, some people are now busy with new business, and Jimei, the leader of Jimei, is typical.
He once told reporters that "there are many opportunities to make money. Why do you have to hang a tree? I have not set Jimei as a single home brand." Jimei has already started international trade, and its wine system is now It can be described as wind and water. Today, he has begun to work on commercial real estate projects, and has already made some gains.
Shen Yaojun, vice president of Jimei Home, also introduced that the strategic deployment of Jimei this year is to continue to develop new businesses such as real estate and international trade while maintaining the stable development of traditional businesses. It seems that Jimei Home Group wants to play a combination of multi-line development, the purpose is to make the "group full."
The wording of structural adjustments for the required structural adjustments often occurs and is becoming more frequent. Some people suspect that this is a sequela of expansion. However, industry insiders said that the purpose of the adjustment is to integrate high-quality resources according to the situation of the store itself.
Mei Xuhang said that in the face of development bottlenecks, some over-expanded store options can be steadily stabilized through internal structural adjustments. It is a wise move to optimize resources and cultivate internal strengths without the strength of the hypermarkets.
On the situation of the market, the prejudgment of the big difference in the past home stores is infinite, the dealers squeeze the head, it can be said that the booth is difficult to find. However, from the beginning of the financial crisis in 2008, there has been a sizzle in the market, and the phenomenon of small and medium-sized stores has begun to appear. In 2011, the regulation of real estate began. Everyone shouted to hold the group to warm up, but many well-known enterprises also fell into the tide of closing the store. The large-scale home stores said that “pressure mountain†wanted to recruit winter. In 2012, it was called “the most challenging year in historyâ€. The Beijing-based stores that came over were generally convinced that the policy in 2013 was good, but there were still two offensive and defensive camps for the future prediction.
Zhao Jianguo, president of Jimei Home Furnishing Group, believes that the 2008 economic crisis is an inflection point in the development of home stores. With the regulation of the housing market, the current overall market situation is declining. After the expansion of the past few years, the store really has the meaning of saturation. Based on these judgments, he adopted a conservative attitude towards the development of home stores. When talking about the issue of continuing to open stores, Zhao Jianguo repeatedly mentioned the word "cautious".
However, Wang Linpeng, the president of the home, delivered a different voice. At the cooperation meeting of the home of Europe and the United States, he publicly stated that the home of the home is absolutely full of confidence in the future of the home building materials industry. After the "18th National Congress", reform and development is the theme of China's social development. Therefore, the upstream industry real estate market in the home furnishing industry will surely recover, and the second spring of the home furnishing industry will come. In the next 10 to 20 years, the home will continue to focus on home building materials, improve the industry's right to speak, strive to be the industry's scale, management double champion, create the first brand of furniture and building materials industry, and strive to make the furniture and building materials industry One of the important industries in China.
It is precisely because there are two market estimates in the industry, so it is not difficult to understand why some people are cautiously laid out, and some people are bold.
Reasonable layout According to local conditions, chain operation is the general trend of home store development. Around the year 2010, large home stores entered a period of full expansion.
Actually, there was only one store in 2005. Today, Mei Xuhang, the director of the operation of the Group, told reporters that by the first half of 2014, they could complete the “number of chain stores in 2015†in 2015. s plan. The expansion of Red Star Macalline has never stopped, and the number of shopping malls announced by its official website has been 115. The old-fashioned stores in Beijing are more beautiful than the previous two. The current number of stores is 9. Chengwai Cheng has always maintained a single store form, but it has expanded a lot on the original basis and formed its own unique economic circle. However, Liu Yang, deputy general manager of Chengwai Chengjia Plaza, also said that the chain development is the future of the industry. "There will be opportunities to do it in the future."
Even so, the market saturation brought about by the substantial expansion, the dilution of dealer profits and the market situation that has not been strong in these years have made some stores that are eager to open the situation suffer a bit. Zhao Jianguo believes that with the current market situation, the expansion of the store is still a good thing. "What is the recent action of Jimei's recent store opening?" Zhao Jianguo said that there is still a reasonable layout problem. At present, Jimei has launched four projects this year. The Tangshan store has been laid; the Yanjiao store has been in business since its official opening in August this year, and the operation effect is very good. The Lugouqiao store is inviting investment and is expected to open in October. It is expected that Yangzhou Store will be opened next year, and it is ready to take the franchise model. These stores are located in the economic radiation range of Beijing, the third-tier cities and the suburbs of Beijing. Zhao Jianguo saw the potential market and blanks in these positions to settle down the pieces. "Some people say that my expansion is slow and I have suffered a loss. In fact, I am very cautious about expansion, because opening a store will guarantee the interests of the merchants."
Based on the fact that the home of the family has unlimited judgment on the future of the home industry, Mei Xuhang believes that expansion is still the trend of the times. Some people have been feathering before, and more are caused by insufficient preparation. He said that without a mature management and efficient operating system, the successful expansion mode of the home is not anyone can copy. At the same time, he also said that it is necessary to choose the store configuration according to local conditions, such as the Le House, Shangwu, etc., not every city, depending on the specific conditions of the local. The goal of a home in the real home is to be presented in a conditional first-tier city in the future.
The Matthew effect gradually highlights that the so-called Matthew effect is stronger and weaker. The major mainstream stores in Beijing have strong strength and strong appeal, coupled with advanced management. “In the future, doing well will be better and better.†Zhao Jianguo, for example, the market is not as good as before, but several hypermarkets in Beijing can still Well said, some of the marginalized hypermarkets or new stores will be transformed or closed down. Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, also expressed the same prediction: "The future direction of the store must be branding and intensification, and large stores have an absolute advantage."
Moreover, some insiders laughed that these years, big stores have their own sphere of influence, their own customer base, and no one wants to intervene on other people's sites. "For example, the home is the high-end, Jimei is in the high-end, Red Star Macalline mainly attracts white-collar workers, elites, and each has a business strategy, let alone a small store, even if they are each other, in fact, it does not constitute substantial competition. â€
The survival of small stores is based on the difference between positioning and large stores. Some people have analyzed that the squeezing effect will still be there, but the current large-scale stores are positioned at the high-end and mid-to-high end, and they will not let go of their bodies. Then the rest of the market? A certain industry insider who operates low-end home stores I once told reporters that even if the hypermarket is renewed, it will not crowd out his passenger flow. "Because everyone is different."
In the industry, people who have been interviewed for changes in the service of changing stores have said that the biggest change in these years is that they are becoming more standardized, more credible, and paying more attention to their brand building.
Zhao Jianguo said that in the early years, consumers mainly considered the practicality of furniture, and it was not demanding on the environment of shopping places. But now that the taste and personality are required, the store must be upgraded. Liu Chen believes that after years of development, the display function and elegant feeling function of the store have made a qualitative leap. “The former home store is like a farmer's market. It is a booth. Now, the store, regardless of lighting, elevators, and service facilities, is a beautiful shopping experience.†Zhao Jianguo also believes that consumers are basically concerned about the safety of shopping. “Reputable, secure, and well-managed stores can stand still.â€
For the improvement of service quality in these years, the industry has described it as “overwhelmingâ€. In the past, the store only managed to collect rents, and it took the merchants to fight the price war. However, it is now widely recognized that good service is the king. Liu Chen said that the function of the rigid service industry in the store is becoming more and more prominent. The pre-sale, sale and after-sales are inseparable from the participation of the store. Therefore, the first-line payment, free detection, delivery zero delay, extended warranty period and other consumer terms are popular. At the same time, the depth of the store in the service sector has also led to service upgrades throughout the industry.
Diversified ways of living When it comes to home stores, people's initial perception is to live by renting booths. However, some people are now busy with new business, and Jimei, the leader of Jimei, is typical.
He once told reporters that "there are many opportunities to make money. Why do you have to hang a tree? I have not set Jimei as a single home brand." Jimei has already started international trade, and its wine system is now It can be described as wind and water. Today, he has begun to work on commercial real estate projects, and has already made some gains.
Shen Yaojun, vice president of Jimei Home, also introduced that the strategic deployment of Jimei this year is to continue to develop new businesses such as real estate and international trade while maintaining the stable development of traditional businesses. It seems that Jimei Home Group wants to play a combination of multi-line development, the purpose is to make the "group full."
The wording of structural adjustments for the required structural adjustments often occurs and is becoming more frequent. Some people suspect that this is a sequela of expansion. However, industry insiders said that the purpose of the adjustment is to integrate high-quality resources according to the situation of the store itself.
Mei Xuhang said that in the face of development bottlenecks, some over-expanded store options can be steadily stabilized through internal structural adjustments. It is a wise move to optimize resources and cultivate internal strengths without the strength of the hypermarkets.
Fermator Elevator Door Parts, Fermator Lift Door Parts
Fermator Group is the largest mono-product manufacturer of automatic doors for lifts in the world. Fermator doors are installed worldwide for light, medium and heavy traffic duty lifts, for domestic use, offices, airports, hotels and public buildings.
Year after year major investment has been made within the Group in order to increase production capacity, improve quality standards and provide the highest level of service to all our customers in more than 90 countries.
With headquarters in Spain and production plants located in France, Italy, Poland, Greece, India, China and Brazil, the Fermator Group responds effectively to the demands of all markets requiring automatic doors for lifts resulting in a major worldwide market share.
The automatic doors manufactured by Fermator comply with International Standards; EN 81-1/2, ASME A17.1-2000, and fire requirements EN 81-58 and UL 10B among numerous others.
Fermator Elevator Door Parts, Fermator Lift Door Parts
CEP Elevator Products ( China ) Co., Ltd. , https://www.zjelevatorcontrolsystem.com