Furniture hardware industry is expected to recover

The hardware furniture market began to slowly "recover." Accompanied by this “recovery boom” is a surge in the price of the furniture industry, due to the continuous rise of raw materials and labor costs such as sheet metal, hardware, and paint, furniture prices have “feared”, or collective rise from next month price.

"We have received a notice from the factory that the ex-factory price of furniture will be increased by 5%-10% from March. The price-raising products will mainly include wardrobes, accessories, mattresses and sofas." Mr. Zhang, a brand furniture agent, told reporters that in fact, Since July last year, although there has been no change in the pricing of many furniture and building materials stores, discounts have become smaller. This is because the various materials used for the main materials of the furniture, the hardware used in the fittings such as aluminum, stainless steel, and chemical materials such as paint and glue have all continued to rise.

In addition, since last year, the wages of production workers, store sales personnel, and installation and distribution masters have almost risen by 10%-15%. The current carving, hand-painting and other processes are more complicated, and the prices of furniture for senior technicians requiring more hours of work have increased significantly. .

“With the increasingly fierce market competition and the continuous standardization of marketing methods, the era of profit-making in the furniture industry has passed and entered the era of meager profits. Currently, 20% of the income of the furniture industry is given to the stores in the form of rent, and 7% of the income is The logistics, the current general profit of furniture companies is only 10% -20%, a period of time there is no room for price cuts. "Zhang Yuncheng, vice chairman of the Tianjin Furniture Association, said building materials industry prices rose around March, has become the industry's A common practice. Judging from the overall trend, the furniture industry will keep up with this year and it is expected to increase by 10%-15%.

“Before April, it was the off-season of the home furnishing industry. At this time, it was not easy to touch the price of consumers because of price increases. Moreover, furniture was not a daily consumer product and prices rose slightly. Consumers did not feel like other products, but they still could not easily raise prices. "The person in charge of a furniture store stated that now that the pricing of furniture has become more transparent, online furniture stores are gradually emerging, which has caused some pressure on physical stores, so the furniture brands will generally not be re-priced, but through the reduction of discounts. In order to increase the price in disguise.

However, in an interview with reporters, it was learned that compared to domestic furniture, "up", imports of furniture may be reduced prices. Zhang Yuncheng believes that as the Chinese market was influenced by foreign brands fraud, consumers’ confidence in imported furniture fell, causing foreign furniture to be cold in the Chinese market. Imported furniture is gradually falling down the altar, and reducing prices to please consumers is also a last resort choice.

The industry also said that "51" is the golden season of furniture sales, and it is also often the time for new products to be listed on the market. At that time, the price increase of furniture may not be "torsional" any more. Instead, it will directly raise prices. If citizens have purchase needs, they may start early.