Abstract despite the EU's "double reverse" survey, the major Chinese PV companies still have confidence in the future development, on the one hand, I believe the government will actively safeguard the interests of enterprises and will not give up the European market, on the other hand, many emerging markets are also worth open up...
Despite the EU's “double-reverse†investigation, China's major PV companies are still confident about the future development. On the one hand, they believe that the government will actively protect the rights of enterprises and will not give up the European market. On the other hand, many emerging markets are also worth exploring. . The EU's "double-reverse" preliminary ruling time for China's PV products is near, and the actions of both sides are becoming more frequent. The speculation on the results has also become a hot spot of public opinion. Recently, the open letter from the European Association of Cheap Solar Energy, headquartered in Germany, to EU Trade Commissioner Karel Degut, has once again focused people's attention.
The “open letterâ€, which was signed by more than 700 PV companies and 1024 corporate executives in more than 20 countries in Europe, pointed out that 70% of the value of the solar PV industry supply chain in the EU market is in Europe, and upstream and downstream suppliers create output values. 40 billion euros, contributing 265,000 jobs. Those companies that advocate sanctions against Chinese solar manufacturers create up to 8,000 jobs. If the EU's anti-dumping and countervailing investigations against Chinese solar panels ultimately decide to impose punitive tariffs, it may have a huge negative impact on European PV companies, jeopardizing the entire solar industry chain and hindering the growth of the European solar industry.
"The collective opposition of European PV companies to protests may put pressure on the EU's judgments, thus suspending the ruling time and reconsidering the tax rate standards," said Jing Jing, global brand director of Jingke Energy. "But in principle, the EU will not easily cancel. 'Double-reverse' decision. Any behavior is based on the premise of the interests, if in order to seek greater interests, the EU may negotiate with China to get a win-win or at least not double loss results."
Yuan Quan, manager of Huilun Solar's marketing department, believes that on the surface, the “double-reverse†final ruling will not slow down, which will slow down the pace of Chinese components shipping to Europe, leaving a “breathing†opportunity for European companies. But in fact, this move will not help to enhance the competitiveness of European PV companies. On the contrary, the punitive tariffs generated by 'double-reverse' will eventually be paid by consumers. If the tax rate is too high, it will undoubtedly cause the demand caused by the international financial crisis. The weakness doubled and eventually led to the EU losing about 240,000 jobs."
The European market is the “heavy town†for photovoltaic applications and is the most important market for global PV manufacturers. Before 2010, more than 95% of China's major PV manufacturers' shipments came from the European market. In 2012, this proportion also About 65%. From the amount involved in the EU double-reverse investigation, it can be seen that the amount of 21 billion euros is called the “double-reverse†case involving the largest amount in the history of the EU.
Regardless of the outcome, the EU double-reverse survey will have an impact on the strategic deployment of Chinese PV companies in the European market. According to the information that the reporter learned, in 2013, major PV companies reduced the proportion of Europe's total global shipments to 40% to 50%. The relevant person in charge of Yingli Group said that in order to reduce the damage that may be caused by the European market, Yingli actively defended through legal channels and cooperated with other enterprises and organizations in the industry to conduct lobbying work. On the other hand, it also increases the development of emerging markets and effectively reduces excessive dependence on a single market. In 2013, the proportion of sales revenue in Europe is expected to fall to around 40%.
Reducing the ratio does not mean giving up. Domestic PV companies do not intend to give up the European market. Qian Jing revealed that regardless of the double-reaction process and the results, Jingke will continue to deepen its layout and penetration in Europe. However, PV manufacturers are also changing the mode of simply supplying components in the past, and began to invest directly in the construction of photovoltaic power plants in the European and American markets, driving China's PV products exports. For example, at the end of last year, Jinko Energy signed a five-year strategic cooperation agreement with CDB with its Swiss subsidiary as a development platform for overseas markets and solar power projects, and for the use of Jinko Energy in overseas photovoltaic power plants. Financial cooperation in construction, mergers and acquisitions, EPC and project contracting.
At the same time, PV manufacturers are focusing more on emerging markets. Emerging markets, including the Chinese market, are the highlights of the global PV market in 2012 and an important way for PV manufacturers to get rid of the dependence of the European single market. PV market research institute NPDsolarbuzz expects that the demand for PV market in the Asia-Pacific region is expected to grow to 13.5GW in 2013, up 50% from 2012. Yingli said it will actively develop emerging markets such as Japan, South Africa, South America and Southeast Asia, and plough into the domestic market. Trina Solar, which achieved the brand name in the Australian PV market last year, is also actively researching the diversified needs of different emerging markets.
Despite the EU's “double-reverse†survey, China's major PV companies are still confident about the future development. "We believe that the government will actively protect our rights." Many companies in the interview expressed this confidence. Jingke CEO Chen Kangping believes that the government has timely launched a series of policies to promote the development of distributed photovoltaic power generation, effectively hedge the negative impact of foreign double-reverse, and is saving China's photovoltaic industry. In 2012, the country's new installed capacity was about 4.5GW, a year-on-year increase of 66%, accounting for about 14% of the global market share. For China's photovoltaic industry, 2013 should be a year of hope.
Yingli is also optimistic about the development prospects of the photovoltaic industry. They believe that with the rapid decline of photovoltaic power generation costs, despite the slowdown in the European market, Yingli believes that global market demand will continue in 2013, driven by China, the United States, Japan and many emerging markets. Growth is expected to reach around 40GW. In particular, China proposed the installation target of 10GW in 2013, and introduced the grid-connected opinion of distributed power generation. In 2013, China is expected to become the largest market in the world. To this end, Yingli's annual shipment target is 3.2GW to 3.3GW, an increase of 40% over 2012.
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