China's sanitary industry negative news cited reflection

With the uproaring of information on the closure of Anmon sanitary ware, many sanitary companies should shift their focus from the analysis of the causes of the collapse of Anmon to the ability to solve negative information. When companies have emerged negative information, how do they respond? How many companies are at a loss? The attitude or ease the negative storm.

Negative news leads to reflect on the company or should be sincere because the market economy has self-regulatory capabilities, so any company's positive and negative will eventually be seen by the market and consumers. However, considering its own development, many sanitary companies always want positive reports to cover up negative reports and leave consumers with the best impression. Because negative reports appeared, the influence directly entered the terminal, directly into the consumer's field of vision, and ultimately closed the company's doors or made the company harder to return. Faced with this situation, sanitary ware companies must improve their management and management strategies, bridge the negative impact of negative reports on consumers, and continue to uphold the attitude of being responsible to consumers in order to help them tide over the difficulties.

Sudden public relations can be mitigated when a negative comes. This can ease the public relations that spread over so-called companies, that is, corporate public relations. Corporate public relations refer to the process of consciously and systematically conducting two-way exchanges of information and interactions with the public during the operation of an enterprise to enhance the understanding, trust, and support of the public and achieve the goal of coordinated development between the enterprise and the society. Therefore, many companies began to set up a separate public relations department to deal with the company's various emergencies, and negative reports were a major issue in the treatment of bathroom companies' public relations. In recent years, there have been a number of quality problems in sanitary ware. If the sanitary ware company explains and communicates with the public in a timely manner during the first incident, it shows that the company's attitude can only increase consumers' understanding, support and trust.

Xiao Bian believes that the success of corporate public relations has a direct impact on the company's image in the public's mind and affects the future development of the company. Therefore, it must be taken seriously. An enterprise's public relations is not an advertising phrase or a short-lived advertisement that can achieve public support and understanding. What is more important is that enterprises need to take practical actions to solve the problems that cause public dissatisfaction and resentment in the business process.