The market for cabinets is large, but there are not many companies that are really big. Look at those familiar brands. The annual sales of more than 1 billion may also be the European school. The small number of branded cabinet companies also has annual sales of several hundred million yuan, and more are small and unbranded companies with a scale of less than 100 million yuan. Li Guohua, secretary general of the cabinet committee of the All-China Federation of Industry and Commerce Furniture Industry Association, introduced the current situation of the cabinet industry.
The impact of the macroeconomic macroeconomic model on the home manufacturing industry in 2010 has made the cabinet industry, which is already in the center of integration storms, even worse. According to industry insiders, the biggest crisis facing cabinet companies is the sharp increase in production costs, a sharp drop in profits, and the establishment of "safe" sales channels.
In this regard, the face of kitchen and electric companies, foreign cabinet companies into the field of cabinets, some small and medium-sized cabinet companies may be eliminated in the market, and brand companies are using different innovative means to adapt to the market, trying to win from the sinister environment.
Innovative business philosophy Cupboard enterprises to enter the pan-family It is understood that at present some of the domestic brand cabinet companies already have their own production and sales of kitchen power capacity, in the face of capacity of 20 billion kitchen power market, European and other high-end cabinet companies expressed their own The kitchen electrical production line has long been able to meet consumer demand for integrated purchases. In addition, some cabinet companies have gradually realized that it is difficult to break through the existing predicament by only focusing on the cabinet market itself. Therefore, a large number of cabinet companies have started to engage in the development of the pan-home industry, such as overall home improvement, wood operations, household appliances, etc., as long as they are Those who can make money, they are all in the bag.
Zhou Zhong, an observer of the pan-home industry, said that the overall concepts of packaged consumption, one-stop shopping, and services have gradually been accepted by consumers. In particular, cabinet consumers tend to plan and arrange the kitchens before the new residents stay. For kitchen electric products that have a strong connection with cabinets, the desire of consumers to buy sets is obviously stronger than other products. From this point of view, the extension of cabinet brands to the kitchen electric business has unlimited possibilities.
The impact of the macroeconomic macroeconomic model on the home manufacturing industry in 2010 has made the cabinet industry, which is already in the center of integration storms, even worse. According to industry insiders, the biggest crisis facing cabinet companies is the sharp increase in production costs, a sharp drop in profits, and the establishment of "safe" sales channels.
In this regard, the face of kitchen and electric companies, foreign cabinet companies into the field of cabinets, some small and medium-sized cabinet companies may be eliminated in the market, and brand companies are using different innovative means to adapt to the market, trying to win from the sinister environment.
Innovative business philosophy Cupboard enterprises to enter the pan-family It is understood that at present some of the domestic brand cabinet companies already have their own production and sales of kitchen power capacity, in the face of capacity of 20 billion kitchen power market, European and other high-end cabinet companies expressed their own The kitchen electrical production line has long been able to meet consumer demand for integrated purchases. In addition, some cabinet companies have gradually realized that it is difficult to break through the existing predicament by only focusing on the cabinet market itself. Therefore, a large number of cabinet companies have started to engage in the development of the pan-home industry, such as overall home improvement, wood operations, household appliances, etc., as long as they are Those who can make money, they are all in the bag.
Zhou Zhong, an observer of the pan-home industry, said that the overall concepts of packaged consumption, one-stop shopping, and services have gradually been accepted by consumers. In particular, cabinet consumers tend to plan and arrange the kitchens before the new residents stay. For kitchen electric products that have a strong connection with cabinets, the desire of consumers to buy sets is obviously stronger than other products. From this point of view, the extension of cabinet brands to the kitchen electric business has unlimited possibilities.
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