Foreword
The impact of the 2009 financial crisis on China's stone industry has gradually subsided. In the face of the new 2010, what should be learned from the stone machinery and tool enterprises? In the face of increasingly severe market competition, Chinese stone machinery and tool enterprises should adopt What measures to improve the comprehensive capabilities of enterprises to cope with the market? How do we start from the following aspects: (1) improve the technical research and development level of enterprises; (2) improve product quality; (3) strengthen after-sales service capabilities; (4) strengthen enterprises In terms of management and management, etc., to strengthen their own muscles and improve their ability to resist risks? Finally, summed up a question: How to build your own brand? This is the first and foremost consideration for each of our stone people.
The industry research activity initiated by the Shanghai Stone Industry Association (Shanghai Industry and Commerce Bureau Union Stone Industry Chamber of Commerce) facing Chinese stone processing application enterprises and stone machinery and tool enterprises is to help machinery and tool companies to see themselves and industry laws. The condition of the stick, thus "knowing oneself and knowing each other, no wars."
2009 domestic stone machinery, tool industry development review
1. Industry aftertaste, growth rate
Looking back over the past year, China's stone industry and machine tool industry have achieved rapid development. According to relevant data, China's stone exports in the first half of 2009 decreased by 35.16% compared with the same period of last year, and the export value decreased by 7.45%. The domestic stone market is also facing the same problem. The downturn in the stone industry has also dragged the stone machinery and tool industry into the industry. Low valley, this is an unprecedented record in the history of China's stone industry. However, with the promotion of the country's 4 trillion economic stimulus plan and the adjustment of industrial policies, since the second half of 2009, the stone industry has stepped out of the V-shaped trough, and the real estate industry has continued to develop rapidly, leading the entire construction industry to flourish, and colleagues have driven With the linkage of stone import and export and mining, the stone machinery and tool industry is also rapidly picking up. The orders of various enterprises have increased greatly, and the supply is in short supply. This can be seen from the Yunfu and Shuitou stone exhibitions in the second half of the year.
2. Industrial layout of domestic stone machinery industry
At present, in the domestic stone production provinces such as Fujian, Shandong, Shanghai, Guangdong, Zhejiang and other places, a number of more advanced stone machinery and tool manufacturing enterprises have been developed, and their product quality has reached or approached the world advanced level, and its price However, it is only about half of imported products. It has strong competitiveness and has gradually emerged. It has become the representative force of China's stone machinery manufacturing industry today.
This includes representative companies of all major types of stone machinery products:
(1) Shandong Huaxing Machinery--- is the leading enterprise of large-scale circular saw blades in China. The main products are: the sales of various types of diamond single-arm and combined circular saws occupy half of the domestic market, and colleagues continue to increase research and development strength. , the production of new products, including sand saws and gang saws, to gradually move towards a large-scale and diversified development direction;
(2) Shanghai Feiyu Machinery----Cooperating to introduce the most advanced machinery manufacturing technology from Italy and Spain, producing large-scale "BM-Dragon" sand saws and marble frame saws, as well as continuous automatic mills and other products, and The foreign technology gradually digested and absorbed, formed its own core technology, and gradually established a professional brand in the domestic machinery and equipment industry;
(3) Guangdong Keda Machinery--- relying on the manufacturing experience of other ceramic machinery and the strength of listed companies, with its strong capital, technology and research and development strength, it has grown rapidly in just a few years and has gradually grown into A modern, new enterprise that relies on technological innovation and scientific management to create outstanding brands has set an example for the successful development of the machinery industry, representing products: sand saws, frame saws, and continuous mills.
(4) Xiamen Yinhua Machinery – a large-scale military industrial enterprise background, with rich experience in machinery manufacturing and large-scale production for many years, its representative products are: various types of circular saws, mills.
On the other hand, there are many new private enterprises of stone machinery, such as “new expensiveâ€. For example, Shengda Machinery of Jinjiang, Fujian Province has developed steadily over the years, step by step, constantly improving product research and development, management and management of water products, and establishing its own enterprise. The brand represents products ranging from small cutting machines, edge grinding machines, profiling machines to medium-sized infrared bridge cutting machines, and even large-scale equipment frame saws.
In recent years, China's stone mining industry has entered a fast lane. Many stone processing enterprises have changed their minds, starting from the source, going to take mines, buying mining rights, and constantly introducing new varieties of stone mining products, and promoting a number of markets. The rise of mining companies. These can not only introduce the country's advanced marble stone wire saw mining technology (representing enterprises include Fuzhou Tianshiyuan, Quanzhou Huada, Huanghe Cyclone, etc.), but also developed circular sawing for granite mines based on China's national conditions. The machine has greatly improved the mining efficiency and the rate of exploitation of the mine. On behalf of the enterprises, there are Fujian Putian Hualong Machinery, Shuinan Machinery, Chuangxin Machinery and so on. At the same time, stone tool enterprises also have a number of outstanding enterprise representatives, such as Yichang Black Cyclone, Hebei Xingshuo and Rizhao Haien Saw Industry, which produce circular saw blade substrates; to produce small saw blades and Quanzhou Wanlong, Zhongzhi, Shuangyang, Jinshan, which are mainly heads, and a group of enterprises in Hebei Boshen Tools, Henan Huanghe Cyclone and Hubei Ezhou, etc.; used in the production of grinding machines using abrasives, Dalian, Guangdong Shuangyi, Quanzhou Jinshan, Guangzhou Qingfeng, etc.
3. Industry survey of stone machinery and tools
The research activities mainly include the company's product market share, product quality and performance, after-sales service, brand influence and other indicators. Through the horizontal analysis and comparison of the product types of each brand, we can understand the advantages and disadvantages, and facilitate the stone enterprises to compare and purchase. We will strive to provide effective information to stone machinery, tools and stone enterprises to help the overall improvement of business capabilities. We use the “National Stone Information Network†as a channel to select several areas where stone processing applications and machine tools are mainly concentrated in Fujian, Guangdong, Shandong, Beijing and Shanghai. We have written and filled in more than 600 copies in writing. The research table finally collected more than 356 valid questionnaires, which were classified by various types of stone machinery and tools, and finally the results were summarized.
Statistical basis:
1. Best-selling list of products: based on market share, product coverage, sales force and sales method;
2, quality and performance list: based on technological advancement, product durability, fault repair, work efficiency, and ease of operation;
3, after-sales list: based on pre-sales notification, installation services, after-sales service capabilities, data integrity, technical training;
4. Brand influence: based on brand awareness rate, peer evaluation, user evaluation, publicity investment, and brand concept;
5. Comprehensive strength list: comprehensive evaluation of the above indicators.
Statistical indicators: (1) best-selling products (total score of 100); (2) quality and performance list: divided into five-star, four-star, three-star, general; (3) after-sales service list: divided into five Star, four-star, three-star, general; (4) brand influence list: divided into five-star, four-star, three-star, general; (5) comprehensive strength list: weighted average for the above The sum is 100 points.
The impact of the 2009 financial crisis on China's stone industry has gradually subsided. In the face of the new 2010, what should be learned from the stone machinery and tool enterprises? In the face of increasingly severe market competition, Chinese stone machinery and tool enterprises should adopt What measures to improve the comprehensive capabilities of enterprises to cope with the market? How do we start from the following aspects: (1) improve the technical research and development level of enterprises; (2) improve product quality; (3) strengthen after-sales service capabilities; (4) strengthen enterprises In terms of management and management, etc., to strengthen their own muscles and improve their ability to resist risks? Finally, summed up a question: How to build your own brand? This is the first and foremost consideration for each of our stone people.
The industry research activity initiated by the Shanghai Stone Industry Association (Shanghai Industry and Commerce Bureau Union Stone Industry Chamber of Commerce) facing Chinese stone processing application enterprises and stone machinery and tool enterprises is to help machinery and tool companies to see themselves and industry laws. The condition of the stick, thus "knowing oneself and knowing each other, no wars."
2009 domestic stone machinery, tool industry development review
1. Industry aftertaste, growth rate
Looking back over the past year, China's stone industry and machine tool industry have achieved rapid development. According to relevant data, China's stone exports in the first half of 2009 decreased by 35.16% compared with the same period of last year, and the export value decreased by 7.45%. The domestic stone market is also facing the same problem. The downturn in the stone industry has also dragged the stone machinery and tool industry into the industry. Low valley, this is an unprecedented record in the history of China's stone industry. However, with the promotion of the country's 4 trillion economic stimulus plan and the adjustment of industrial policies, since the second half of 2009, the stone industry has stepped out of the V-shaped trough, and the real estate industry has continued to develop rapidly, leading the entire construction industry to flourish, and colleagues have driven With the linkage of stone import and export and mining, the stone machinery and tool industry is also rapidly picking up. The orders of various enterprises have increased greatly, and the supply is in short supply. This can be seen from the Yunfu and Shuitou stone exhibitions in the second half of the year.
2. Industrial layout of domestic stone machinery industry
At present, in the domestic stone production provinces such as Fujian, Shandong, Shanghai, Guangdong, Zhejiang and other places, a number of more advanced stone machinery and tool manufacturing enterprises have been developed, and their product quality has reached or approached the world advanced level, and its price However, it is only about half of imported products. It has strong competitiveness and has gradually emerged. It has become the representative force of China's stone machinery manufacturing industry today.
This includes representative companies of all major types of stone machinery products:
(1) Shandong Huaxing Machinery--- is the leading enterprise of large-scale circular saw blades in China. The main products are: the sales of various types of diamond single-arm and combined circular saws occupy half of the domestic market, and colleagues continue to increase research and development strength. , the production of new products, including sand saws and gang saws, to gradually move towards a large-scale and diversified development direction;
(2) Shanghai Feiyu Machinery----Cooperating to introduce the most advanced machinery manufacturing technology from Italy and Spain, producing large-scale "BM-Dragon" sand saws and marble frame saws, as well as continuous automatic mills and other products, and The foreign technology gradually digested and absorbed, formed its own core technology, and gradually established a professional brand in the domestic machinery and equipment industry;
(3) Guangdong Keda Machinery--- relying on the manufacturing experience of other ceramic machinery and the strength of listed companies, with its strong capital, technology and research and development strength, it has grown rapidly in just a few years and has gradually grown into A modern, new enterprise that relies on technological innovation and scientific management to create outstanding brands has set an example for the successful development of the machinery industry, representing products: sand saws, frame saws, and continuous mills.
(4) Xiamen Yinhua Machinery – a large-scale military industrial enterprise background, with rich experience in machinery manufacturing and large-scale production for many years, its representative products are: various types of circular saws, mills.
On the other hand, there are many new private enterprises of stone machinery, such as “new expensiveâ€. For example, Shengda Machinery of Jinjiang, Fujian Province has developed steadily over the years, step by step, constantly improving product research and development, management and management of water products, and establishing its own enterprise. The brand represents products ranging from small cutting machines, edge grinding machines, profiling machines to medium-sized infrared bridge cutting machines, and even large-scale equipment frame saws.
In recent years, China's stone mining industry has entered a fast lane. Many stone processing enterprises have changed their minds, starting from the source, going to take mines, buying mining rights, and constantly introducing new varieties of stone mining products, and promoting a number of markets. The rise of mining companies. These can not only introduce the country's advanced marble stone wire saw mining technology (representing enterprises include Fuzhou Tianshiyuan, Quanzhou Huada, Huanghe Cyclone, etc.), but also developed circular sawing for granite mines based on China's national conditions. The machine has greatly improved the mining efficiency and the rate of exploitation of the mine. On behalf of the enterprises, there are Fujian Putian Hualong Machinery, Shuinan Machinery, Chuangxin Machinery and so on. At the same time, stone tool enterprises also have a number of outstanding enterprise representatives, such as Yichang Black Cyclone, Hebei Xingshuo and Rizhao Haien Saw Industry, which produce circular saw blade substrates; to produce small saw blades and Quanzhou Wanlong, Zhongzhi, Shuangyang, Jinshan, which are mainly heads, and a group of enterprises in Hebei Boshen Tools, Henan Huanghe Cyclone and Hubei Ezhou, etc.; used in the production of grinding machines using abrasives, Dalian, Guangdong Shuangyi, Quanzhou Jinshan, Guangzhou Qingfeng, etc.
3. Industry survey of stone machinery and tools
The research activities mainly include the company's product market share, product quality and performance, after-sales service, brand influence and other indicators. Through the horizontal analysis and comparison of the product types of each brand, we can understand the advantages and disadvantages, and facilitate the stone enterprises to compare and purchase. We will strive to provide effective information to stone machinery, tools and stone enterprises to help the overall improvement of business capabilities. We use the “National Stone Information Network†as a channel to select several areas where stone processing applications and machine tools are mainly concentrated in Fujian, Guangdong, Shandong, Beijing and Shanghai. We have written and filled in more than 600 copies in writing. The research table finally collected more than 356 valid questionnaires, which were classified by various types of stone machinery and tools, and finally the results were summarized.
Statistical basis:
1. Best-selling list of products: based on market share, product coverage, sales force and sales method;
2, quality and performance list: based on technological advancement, product durability, fault repair, work efficiency, and ease of operation;
3, after-sales list: based on pre-sales notification, installation services, after-sales service capabilities, data integrity, technical training;
4. Brand influence: based on brand awareness rate, peer evaluation, user evaluation, publicity investment, and brand concept;
5. Comprehensive strength list: comprehensive evaluation of the above indicators.
Statistical indicators: (1) best-selling products (total score of 100); (2) quality and performance list: divided into five-star, four-star, three-star, general; (3) after-sales service list: divided into five Star, four-star, three-star, general; (4) brand influence list: divided into five-star, four-star, three-star, general; (5) comprehensive strength list: weighted average for the above The sum is 100 points.
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