[Time]: March 19, 2014
[Guest]: Fan Yuliang, Vice President of Hong Kong Yalan Group Marketing
[]: Fan, hello! Thank you for accepting our interview! What new highlights or new ideas are brought about by this exhibition?
[Fan Yuliang]: I think that part of our participation in the exhibition is to launch this design-themed European town with the Shenzhen Family Association, and this should be said to be the responsibility of Yalan; as the Shenzhen Furniture Fair Part of the design element, the town of Yalan is also the most distinctive. So in this environment, our products are also very attractive to everyone.
Everyone knows that Yalan has a history of 48 years. In the past 48 years, it has experienced many ups and downs. The world's first mattress is Simmons, and China's first mattress is Yalan. We have many years of Hong Kong cultural history, and we are committed to bringing Hong Kong's technology and products to China. We are confident that our products will be guaranteed in terms of quality, comfort, and cost-effectiveness and health and environmental protection. Everyone's praise.
[]: Can you tell us more about the more distinctive places in the town of Yalan?
[Fan Yuliang]: In fact, we can see that this time we used the European style in the town of Yalan, and built it into a European style street, so coming to this town of Yalan will give people a feeling of traveling abroad. We hope that people who come to our showroom will have a feeling of European travel.
The entire European style tour of the exhibition hall, including the Mediterranean culture of the Aegean Sea, and even some Greek classical culture, we hope to pass some lines, including some attic, villa style, and the bell tower of the Yalan town center, the rest area of ​​this The creation creates a very comfortable feeling. Today, our town of Yalan has a lingering mood for everyone.
[]: What kind of focus will this year's development of Yalan? What new measures will be taken in marketing?
[Fan Yuliang]: There are several highlights in the development of Yalan this year. One is to deepen and better put in the organizational structure and service system in the market service of the whole country, so that everyone, whether it is consumers, distributors or industries. Partners can feel better and deeper service.
This time we also launched a series of Yalan soft beds, which are promoted to the whole country with high-end, design and taste, reflecting a better sleep culture and a more intimate sleep culture. At the same time, in 2014, we also increased our efforts in publicity and promotion. In the comprehensive media, including the network, aviation, airports, etc., there will be more aggressive promotion strategies, and there are more expectations.
[]: Last year, Yalan launched MySide high-end technology custom mattresses. After a year of development, what is the operation of the entire brand?
[Fan Yuliang]: Now is the first anniversary of MySide landing in China. In this short period of time, MySide has completed the layout of key cities in China such as Beijing, Shanghai, Shenzhen, Tianjin, Wuhan and Chongqing as a high-end customized brand. The number of stores has grown to nearly 100 and has won many high-end consumption. The favor of the people. In accordance with the planning of the MySide US parent company KINGSDOWN, INC., including the opening of the city, the number of stores, sales targets, prices, market analysis, etc., we will continue to expand market share.
In the theme of this exhibition, we launched the theme of "MySide" and performed the theme of "Good". The purpose is to have more friends who know MySide's unique sleep color.
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】: You just mentioned that you will promote the concept of sleep culture. Now many companies and furniture people say that we are not selling products. We are selling more of a lifestyle, selling culture, you Do you agree with this view? In your opinion, what kind of content does the home culture contain?
[Fan Yuliang]: Home culture is a big concept, but from the perspective of Yalan, we focus on sleep culture. I think that the important thing about sleep culture is to have a sense of social responsibility. To pass true healthy sleep products and sleep concepts to others, not just to pass a product to others. Therefore, we have always emphasized the beauty of the quality of the service, the beauty of the quality of the product, and the beauty of the quality of sleep. So we have a philosophy called "48 years to focus on the beauty of quality."
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】 Thank you, Fan Zong!
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