Xilinmen enters the home of young children

 

Xilinmen recently announced that the company has signed the "Brand Licensing Agreement between Disney and Xilinmen" with Walt Disney Co., Ltd., and the Aiying (Shanghai) Trading Co., Ltd. on matters related to the operation of children and adolescent furniture brands and product design cooperation "Transaction Memorandum", authorizing companies to use internationally well-known animation images including Disney standard characters under Disney's ownership, Winnie the Pooh, Classic Winnie the Pooh, Disney Princess, DISNEY FAIRIES, and Doraemon under Aiying for the production and sale of related products .

 

 

With the influence of many world-famous cartoon images in the minds of young children and their parents, the company has entered the "blue ocean" industry of young children's homes, and is expected to share the tens of billions of markets brought by domestic consumption upgrades. It is understood that with the continuous improvement of domestic living standards, this sub-sector of youth and children's homes is booming. It is reported that the current domestic market capacity of children's home furnishing has reached 50 billion yuan, and the annual sales of the largest enterprise in the industry are still less than 1% of the market capacity. Xilinmen currently has nearly a thousand stores offline, coupled with online platforms built through e-commerce, O2O and other sales models, and the annual release of production capacity, will become the company's advantage in seizing the youth and children's home furnishing market.

 

Teenager and children's furniture products started late in China, and have always been based on practical functions, and there are gaps in the formulation of some standards; while in developed countries in Europe and America, such products are not only in terms of material, practicality and safety, but also in Strict standards have been formed in product image design. Xilinmen's cooperation with Disney this time is undoubtedly a good opportunity for the development of this segmented industry. It is expected to set another benchmark in the youth and children's furniture market after becoming a domestic mattress industry standard setter. (Editor: Peter)

 

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