Toys export prices are difficult to paint paint profits fell further

In recent years, with the increasingly fierce competition in the toy goods market, in order to occupy the market and attract children's attention, manufacturers have made big fuss about the color of toys, and the colors have become increasingly bright and abundant. Colorful paint toys are popular among children, but according to the survey, due to the fact that the current economy and technology do not reach a level that is completely harmless, the chemical safety of toys that are more pleasing in color is more suspected by parents.

The quotations couldn't keep up with the cost increase, toy export profits fell further, almost bottomed out.

“A price increase, the customer turned away.” When a number of toy export enterprises accepted the “First Financial Daily” reporter’s interview, they said that in the current session of the Canton Fair, the price increase is more difficult than ever before. However, the cost is still showing a rising trend.

In the first quarter of this year, China’s toys exported 1.83 billion U.S. dollars, a year-on-year increase of 16.3%. During the same period, China’s overall foreign trade exports increased by 26.5%. The first phase of this session of the Canton Fair, which mainly focused on mechanical and electrical products, and the number of people attending the event showed an 8% increase. However, in the second period, the popularity in the museum was significantly weakened, and overseas toy buyers were mainly waiting to see and order. Not much, toys and other light handicrafts deal pressure is significantly greater than mechanical and electrical products.

Toys export prices are difficult to paint paint profits fell further

Gu Wu, general manager of Shenzhen Huakun Industrial Development Co., Ltd., said that this is the most dismal event for the company at the Canton Fair for many years. The number of European toy purchasers has been significantly reduced, while the number of customers in emerging markets such as the Middle East and South America is also small. Talking to the guests about the price increase, the other party shook his head immediately and the price increase became extremely difficult. "It's just raw materials. It's more than 30% higher, the lowest is also up 5%. There are also labor costs, exchange rate costs are rising, and profits are certainly falling." Gu Wu said.

Chen Qichao, an exhibitor of Jieyang Xishi Toys Industry Co., Ltd., said that sales volume increased by 30% in the first quarter of this year, but profits were unchanged from last year. The rise in oil prices raised the cost of raw materials for the plastic dolls they produced, and labor costs also rose by 20%. The cost pressure is increasing.

According to Liu Ziqin, head of toy export of Jiangsu Kaiyuan Group Light Arts & Crafts Import & Export Co., Ltd., the European and American markets accounted for more than 60% of the total export value of its enterprises. The European and American merchants who came to discuss this year's Canton Fair were staying at the wait-and-see level. Very cautiously, once the price increase customer turned around, the offer price of this session of the Canton Fair only increased by 3%, while the oil price caused plastics 11930, 5.00, 0.04%, chemical fiber-related products far more than 3% price increase, plus exchange rate fluctuations. New orders are almost unprofitable.

The survey conducted by the China Light Industry Arts & Crafts Import & Export Chamber of Commerce last November on 45 light industrial export enterprises such as toys shows that since the second half of last year, 35 of the 45 light industrial export enterprises have experienced a decline in profits, accounting for 78% of the total. If the *** exchange rate continues to appreciate by 1 percentage point, 20 of the 45 companies will have profit margins falling by more than 3%. This year, the exchange rate of the *** exchange rate has kept rising to a new high, and the current appreciation rate has exceeded 1 percentage point, further eroding the profits of labor-intensive enterprises such as toys. Under this circumstance, the transformation and upgrading of toy companies is more urgent than ever. However, because OEMs have always relied on OEMs, many toy companies find it difficult to get out of trouble immediately.