"Top Ten Brands" in the Chinese Coatings Industry First Look

This phenomenon just reflects the current situation of the paint industry. Since the financial turmoil, Chinese paint companies have changed rapidly and it is difficult for a single company to reproduce. Several once-optimized " leaders " suddenly turned around and lost their voices. A group of outstanding private enterprises rose to catch up, and the front line rose all the way, so today's " hundred flowers bloom " situation appeared . Therefore, when choosing a brand, paint distributors are more tempted to choose only " excellent stocks " than to be " burning big " .

Libang

A brand from Japan, founded in 1881 , has now developed into an important global automotive paint supplier and one of the largest architectural decorative paint suppliers. Its production and sales volume has consistently ranked first in the Asia-Pacific region. In 1991 , Nippon began to enter the Chinese mainland market. It has been 19 years since then. Nippon Paint has always ranked first in the Chinese coatings market, especially the promotion of Nippon " clean taste " latex paint.

However, Nippon's wood lacquer is always no match for brands such as China Resources, Carlisle and Meitus. In 2006 , Nippon introduced the Master Kang team, hoping to make paint into a " fast-moving consumer product " , and within five years to achieve its " Great Leap Forward " with annual sales of 4 billion yuan to 10 billion yuan . Unfortunately, this seemingly beautiful wish eventually Not suitable for China's local market and declared broken.

In addition, Nippon has a strong national complex. Nippon once ridiculed the image of the " Chinese Dragon " in an advertisement , which caused a strong antipathy from the Chinese audience and was criticized by a large number of netizens. Last year, Nippon launched the " Coloring for Love " charity event showing its efforts to improve its image.

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Dulux original British ICI group of well-known brands, in 2008, was invested 11.8 billion euros Akzo Nobel acquired. AkzoNobel is a Fortune Global 500 company, headquartered in the Netherlands, and one of the world's largest decorative paint companies, with operations in Europe, America and the world. Then takeovers has been speculation that Akzo Nobel curve into China move.

In recent years, Dulux has been ahead of competitor Nippon in major cities such as Beijing, Shanghai, and Guangzhou, which can be attributed to Dulux's long-term stable sales policy. But it is this stability that Dulux has benefited from the " follow-up " strategy in product, advertising, and sales policies , and it also brings adverse consequences such as lack of innovation, strategic ambiguity, and stability in the status quo. Compared with many domestic brands, Dulux is still at an absolute disadvantage. Although the promotion of wood lacquer has been increased in recent years, it has had little effect.

Dulux is a stable and conservative brand that enjoys high popularity in China, especially in big cities, but second and third tier cities still need to be promoted. For dealers, the risk of operating a mature brand like Dulux will definitely be greatly reduced, and the demanding requirements of Dulux make it difficult for many dealers to climb.

China Resources

Guangdong Huarun Paints Co., Ltd. was founded in 1991, now it has an area of one hundred and twenty thousand square meters of architectural coatings production base and seventy thousand square meters of wood coating production base, production and sales among the domestic front.

China Resources, the former leader of the national paint company , was sold to foreign investors in 2006 , half-covered and half- covered. Valspar has agreed to purchase an 80% stake in China Resources Coatings Co., Ltd. by paying US $ 281 million. Strong alliance, and the outside world believes that China Resources has been acquired.

After being acquired, China Resources Coatings is committed to the road of specialization. The " airless spraying " technology promoted in recent years has also been more successful. Last year, China Resources and Disney jointly launched " Wonderful Paint " . However , in the financial crisis of 2008 , as an " foreign-funded " company, China Resources also seems to have been affected. In 2009 , China Resources' performance growth slowed down, and its growth rate was not as good as that of Carlisle and Meitus. National enterprise.

Carlisle

From the beginning, Carlisle Paint appeared as a high-end brand under the Meitus Group, and is committed to creating " the Mercedes-Benz brand in the Chinese paint industry " . Before 2008 , Carlisle had been low-key and pragmatically working in the coatings industry. In 2009 , Carlisle suddenly leaped ahead, developed rapidly, with full stamina, and sales increased by more than 45% , becoming one of the fastest-growing companies in China's coatings industry. ; Even Dulux and China Resources had to take a look at the " later top " .

Carlisle has established a long-term cooperative relationship with Dupont, Baqifu and other companies of internationally renowned chemical companies. Cooperative projects such as academic research have an absolute leading edge in product research.

Carlisle is the first enterprise in the industry to apply net taste technology to all-line interior wall paint products, and it is also the first company in the industry to achieve the standard for net taste grade division. More noteworthy is that, Jia Lishi in 2010 launched China's first low-carbon paint the walls with energy saving functions - 26 degrees low-carbon Broadwood wall paint, this product is created within the domestic energy-saving wall paint First, by taking advantage of the " low carbon " boom, the " money " scene is incalculable.

　　 Since 2008, the United States Tu Shi Group's investment in Jiangsu, Sichuan and other places to expand, invest 30 million or more, the construction of a total area of up to 1600 acres of industrial parks, to create a super aircraft carrier China coatings industry. In this context, Carlisle seems to be more relaxed when it wants to focus on the high-end market. In fact, Carlisle has long been eyeing the high-end market.

　　 In 2009 , Carlisle spared no expense to invite domestic leading movie star Li Bingbing to act as a brand spokesperson. Li Bingbing was also energetic enough. With "Wind Sound", she became popular all over the world. After taking Golden Horse Film, she became the favorite actress in Asian audiences. The popularity of Shiqi has also soared. January 2010, Li Bingbing visit Shunde propaganda "Broadwood trees, low-carbon life" activities, so that dealers of other brands envy.

　　 In 2010 , Carlisle was still in a menacing situation, and launched the " Wandian Benz " plan, adding 60 million advertising inputs, launching a comprehensive advertising offensive in famous media such as CCTV, Hunan Satellite TV, Voice of Economy, Sohu Home Furnishing, Sina Home Furnishing, etc. , Ushered in the golden age of dealers to create wealth.

Metos

The Meitus Group, which has three brands of Meitus, Carlisle and 3A , is a leading company in China's private paint companies. Since 2008 , the Metos Group has invested in Suqian, Jiangsu and Chongzhou, Sichuan. With a total investment of over 4 billion, the 1600- mu industrial park will become a production base layout in the four major economic hot spots in the Pearl River Delta, the Yangtze River Delta, the Bohai Rim and the western region.

Mei Tu Shi is committed to building the first brand of Chinese health paint. In 2008 , taking advantage of the Olympic wind, he successfully hired the famous movie star Jiang Wenli as the spokesperson. In 2009 , the scale of the company expanded rapidly, and a water-based health activity with the theme of " health, environmental protection and responsibility " was launched across the country . Green home improvement.

Meitus was accepted by more than 600 nationwide including the 2008 Olympic International Sailing Center, Guangzhou New Baiyun International Airport, Zhuhai Gongbei Customs Building, Changsha Huanghua Airport, Shandong Quancheng Square, Hainan Boao Conference Hall, Panzhihua Sports Center, Inner Mongolia Chifeng Airport, Sichuan Meishan City Government, etc. Used by well-known projects.

The marketing network of Meitus is spread all over the country, and its products are sold to all provinces, cities, autonomous regions, Hong Kong, and Macao Special Administrative Regions, and are exported to more than 42 countries and regions in Southeast Asia, Europe, and the United States .

Three trees

　　 Sankeshu Coatings, headquartered in Putian, Fujian. The company occupies an area of 200,000 square meters. It has advanced domestic automated production lines. It is mainly engaged in the development and sales of architectural coatings, decoration paints, furniture paints, industrial paints, adhesives and resins and other health products. .

Sankeshu is a younger brand. It was unknown in the paint industry 05 years ago. Until 2008 , it successfully used the " Shenqi Feitian " to start the brand. Like Mei Tushi, it is committed to building a leading brand of " health paint " in China. At present, Sankeshu's marketing network has basically covered the whole country.

classic

Classic paint was born in 1998, the brand was born early days of the "tree of Chinese brands, so a hundred years" as a strategic goal, has set paint research and development, production and sales in Beijing, Shanghai, Shenzhen, as one of the manufacturing base, as well as identified by the government The enterprise technology center and environmental protection coating laboratory. Relying on the strong scientific research strength, the perfect product line of classic paints keeps pace with international first-line brands, meeting the diverse needs of consumers at different levels.

So, Chin-chen classic paint up to its ushered in with Guo Wei as the commander of a new marketing team in the future, set a higher goal of brand building - the third Chinese paint market, local brand. The new image of " Classic Lacquer China Beauty " also appeared immediately. I just do n’t know whether Guo Wei, who moved from Nippon 1687 wood paint to classic paint, will succeed this time.

giraffe

Giraffe paint was born in the 1950s. The giraffe trademark was registered in 1987. The products are sold well in Hong Kong and Mainland China. Giraffe paint is still the main product of Chinese paint. Chinese paint products are sold in Hong Kong, Macao and domestic, and exported to Southeast Asia, Russia, Europe and America.

During the growing period of more than 70 years, Zhonghua Paint has always adhered to the business tenet of " Quality First, Customer First, Environmental Protection " , which not only established the company's outstanding goodwill, but also played an important role in the Chinese and international coatings market. Seats. In addition to adhering to the consistent principle of " quality and service " , the company has also continuously researched and introduced the latest paint technology, and has successively made strategic alliances with multinational companies such as William of the United States and Daikin of Japan.

Bauhinia

Hong Kong Bauhinia Paints, established in 1982 , has production bases in Hong Kong, Chengdu, Shantou, Shenzhen and Shanghai. With advanced production technology and scientific management model, it has rapidly emerged in China, Hong Kong and Macao. One of the three core businesses of the Hong Kong-listed company, Ye Shi Chemical Group. Its current production and administrative bases include seven locations in Shanghai, Chengdu, Shenzhen, Huiyang, Shantou, Dongguan and Tongxiang. Bauhinia paint has multiple product series, including home improvement civil paint ( internal and external wall latex paint, water-based wood paint and oily wood paint ) , industrial paint ( including furniture paint, plastic paint, heavy industrial paint, etc. ) and engineering paint.

　　 In 2008 , Bauhinia launched a new brand strategy of " painting the spring " , closely linked to " green " , " environmental protection " , " health " , will continue to launch " anti-formaldehyde " , " clean taste " , " zero VOC" as the main line The green environmental protection coating products have penetrated deeper into the second and third tier cities, continue to expand the coverage of the sales network, and increase the number of specialty stores.

Gabriel

Guangdong Jiabaoli Chemical Co., Ltd. is a modern high-tech enterprise integrating scientific research, development, production and sales. Enterprise was founded in 1993, is located in the famous Wuyi - Jiangmen City, it covers an area of 150,000 square meters.

In 2009 , the Carberry Group achieved a leap-forward development. In the case of the economic crisis and blocked furniture exports, which caused a decline in paint demand, the Carberry Group still achieved sales growth of more than 20% . At the same time, the Carberry Group The group carried out " Westward " , " Northward " and " Eastward " operations , and successively built factories in Chengdu, Sichuan, Langfang, and Shanghai, and took a high-profile step towards external expansion. Sichuan Carpoly company was put into operation in October 2009, Shanghai, Hebei Carpoly Carpoly company and the company is expected to put into operation within this year, Garbo Group will form the "East and West, the four-legged race" layout.

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