E-Commerce Festival, the former winners opened the booking early
Every year, "Double Eleven", all walks of life will come up with the lowest discount to attract customers, as a home business that gradually integrates the Internet, many home brands have been forced to drain before the "Double Eleven". At the beginning of October, Lin's wood industry has already slogan "double eleven preemptive purchase" in its flagship store. According to the relevant person in charge of Lin's wood industry, the "double eleven" will lock the target of 600 million. The third in the industry. The Vantage Alibaba Cloud Smoking Machine has accepted reservations in early October. The “Double Eleven†is a discount of nearly half price. The original price of 5098 yuan can be purchased after 3,399 yuan after applying a series of preferential policies. From October 8th, Quanyou Home began to launch the “Double Eleven†warm-up activities in its official Tmall flagship store. It also gave incentives for pre-ordering to enjoy more favorable offers than the “Double Eleven†day.
Hypermarket innovative marketing preparations "double eleven"
The Red Star Macalline, which has five stores in Beijing, is also brewing a new marketing campaign with the theme of “Building a Dream in Beijingâ€. It will be launched at the same time in Beijing's five major shopping malls on November 7th and 8th. It is reported that during the event, Red Star Macalline not only gave the traditional forms of discounts such as discounts and discounts, but also adopted a new marketing method to show the "building dreams" with three major feedback policies related to "home". Sincerity. First of all, "free housing is not a dream", consumers scan Red Star Macalline Service No. QR code to participate in activities, that is, have the opportunity to obtain a set of real estate for five years of free residency, equivalent to at least 200,000 yuan of housing subsidies; second "The interest-free loan is not a dream." In this event, Red Star Macalline cooperated with many banks to prepare 30 million maximum interest-free home loans for consumers to effectively solve the problem of zero down payment at home. Third, “free decoration is not a dreamâ€. During the event, Red Star Macalline will also issue 2 million Dream Funds in the form of “200-1000 yuan without a threshold for the whole venue.†Consumers first scan the code to get the qualification to queue up to receive 200-1000 cash vouchers (need to carry the original or photocopy of the real estate license, the owner's ID card) to queue up on the first day of the event.
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Innovative O2O exhibition mode
In this "Double Eleven" campaign, Huanian Home Group chose to join hands with Tencent.com, Asia Pacific Home and invited movie star Wang Haodan to endorse the event and create a "national home purchase" in more than 50 cities across the country. Consumers participate in the purchase. The products include first-line brands such as tiles, bathrooms, floors, wooden doors, sofas, wallpapers, etc. It is reported that "comprehensive home purchase" is the industry's first innovative O2O exhibition model, which is presented in the form of Internet + customer collection. The marketing activities rely on the propaganda and appeal of Tencent's online platform, through CCTV, Tencent, Tencent. News client, WeChat large, opinion leader, circle of friends, etc., to create a "home shopping festival" for all people online and offline.
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E-commerce promotes policy escort
On October 1, the Interim Provisions on the Administration of Centralized Promotion of Network Goods and Services, promulgated by the State Administration for Industry and Commerce, began to be implemented. It is clearly stated that when e-commerce is promoted, if there are restrictions such as non-return of deposit, pre-sale without 7 days of no reason to return, or there is fictitious transaction volume, first price increase and then promotion, it will be severely punished. . This regulation was announced before the arrival of “Double Eleven†to provide more powerful protection for consumers' online shopping, and also to impose stricter requirements on products and services for enterprises. On the occasion of the “Double Eleven†promotion, policy escort can further enhance consumers' trust in online shopping, especially for home brands with high single-value, long-term use and perfect after-sales service. More safeguards are required. With this escort, this year's "Double Eleven", sales of furniture and building materials may create a sales peak.
Every year, "Double Eleven", all walks of life will come up with the lowest discount to attract customers, as a home business that gradually integrates the Internet, many home brands have been forced to drain before the "Double Eleven". At the beginning of October, Lin's wood industry has already slogan "double eleven preemptive purchase" in its flagship store. According to the relevant person in charge of Lin's wood industry, the "double eleven" will lock the target of 600 million. The third in the industry. The Vantage Alibaba Cloud Smoking Machine has accepted reservations in early October. The “Double Eleven†is a discount of nearly half price. The original price of 5098 yuan can be purchased after 3,399 yuan after applying a series of preferential policies. From October 8th, Quanyou Home began to launch the “Double Eleven†warm-up activities in its official Tmall flagship store. It also gave incentives for pre-ordering to enjoy more favorable offers than the “Double Eleven†day.
Hypermarket innovative marketing preparations "double eleven"
The Red Star Macalline, which has five stores in Beijing, is also brewing a new marketing campaign with the theme of “Building a Dream in Beijingâ€. It will be launched at the same time in Beijing's five major shopping malls on November 7th and 8th. It is reported that during the event, Red Star Macalline not only gave the traditional forms of discounts such as discounts and discounts, but also adopted a new marketing method to show the "building dreams" with three major feedback policies related to "home". Sincerity. First of all, "free housing is not a dream", consumers scan Red Star Macalline Service No. QR code to participate in activities, that is, have the opportunity to obtain a set of real estate for five years of free residency, equivalent to at least 200,000 yuan of housing subsidies; second "The interest-free loan is not a dream." In this event, Red Star Macalline cooperated with many banks to prepare 30 million maximum interest-free home loans for consumers to effectively solve the problem of zero down payment at home. Third, “free decoration is not a dreamâ€. During the event, Red Star Macalline will also issue 2 million Dream Funds in the form of “200-1000 yuan without a threshold for the whole venue.†Consumers first scan the code to get the qualification to queue up to receive 200-1000 cash vouchers (need to carry the original or photocopy of the real estate license, the owner's ID card) to queue up on the first day of the event.
Innovative O2O exhibition mode
In this "Double Eleven" campaign, Huanian Home Group chose to join hands with Tencent.com, Asia Pacific Home and invited movie star Wang Haodan to endorse the event and create a "national home purchase" in more than 50 cities across the country. Consumers participate in the purchase. The products include first-line brands such as tiles, bathrooms, floors, wooden doors, sofas, wallpapers, etc. It is reported that "comprehensive home purchase" is the industry's first innovative O2O exhibition model, which is presented in the form of Internet + customer collection. The marketing activities rely on the propaganda and appeal of Tencent's online platform, through CCTV, Tencent, Tencent. News client, WeChat large, opinion leader, circle of friends, etc., to create a "home shopping festival" for all people online and offline.
E-commerce promotes policy escort
On October 1, the Interim Provisions on the Administration of Centralized Promotion of Network Goods and Services, promulgated by the State Administration for Industry and Commerce, began to be implemented. It is clearly stated that when e-commerce is promoted, if there are restrictions such as non-return of deposit, pre-sale without 7 days of no reason to return, or there is fictitious transaction volume, first price increase and then promotion, it will be severely punished. . This regulation was announced before the arrival of “Double Eleven†to provide more powerful protection for consumers' online shopping, and also to impose stricter requirements on products and services for enterprises. On the occasion of the “Double Eleven†promotion, policy escort can further enhance consumers' trust in online shopping, especially for home brands with high single-value, long-term use and perfect after-sales service. More safeguards are required. With this escort, this year's "Double Eleven", sales of furniture and building materials may create a sales peak.
Just after the two-section promotion, the home brand has begun to launch the “Double Eleven†pre-order activities. In the wave of promotions, will consumers be moving for the preferential treatment? Can home building materials companies achieve breakthroughs in performance at this node? Relying on pure price cuts and tricks, it is difficult to attract consumers' attention, how to convert them into effective demand while giving preferential treatment, and more importantly, the quality and service of the company.
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