This situation has changed with the pilot of the trade-in of furniture on November 1st. Imported furniture and mahogany furniture are involved, opening a "repurchase" path for more consumers.
Since the furniture trade-in appeared last year, it has left an impression in people's hearts. This market action due to stimulating consumption seems to be just wandering around domestic solid wood and panel furniture. The relatively high-end imported furniture and mahogany furniture have nothing to do with it. .
Subsidized ceilings for imported furniture begin to participate in trade-in
On weekends, the number of consumers who visit their homes is more than usual. Ms. Cheng, who is choosing the German brand Hilbach Home Furnishing, said that she knew that the trade-in was a new one. The salesperson also told her to subsidize 10% of the amount of furniture purchased, and the subsidy for each piece of furniture did not exceed 1,000 yuan. Ms. Cheng said that although 1,000 yuan is only a fraction of furniture compared to tens of thousands of yuan, she is still very emotional.
Perhaps it is because the state has subsidized 5%, and Chengdu furniture brands feel that “the pressure is not so great.†Perhaps it is because the subsidy has set an upper limit of 1,000 yuan, and tens of thousands or even hundreds of thousands of imported furniture need not worry about the amount of subsidies. In short, the heads of the brands such as House of Law, Rochburg, Hilbach, Blue Morning, etc., who said that they are active, are actively participating in trade-in. Li Wanli, Design Director of the House of Law, said that there is another far-reaching significance for the trade-in. Old furniture may be cumbersome in ordinary people, but in the eyes of designers and artists, it can appreciate even if it is used well. Old furniture often bears a life stamp of a specific period, reflecting daily life. In the future, when the old-for-new chain becomes more mature, it will not only benefit the environment, but also generate a new market for the replacement of old objects.
State subsidy 5% mahogany furniture can be exchanged with ordinary furniture
Similar to imported furniture, the price of single-piece furniture is relatively high, which has always been an obstacle to the trade-in of redwood furniture. Nowadays, the mahogany furniture in Juran Home, especially the mahogany furniture in the Mahogany Town Hall of Lize Store in Juran Home, has gradually entered the chain of trade-in.
Ren Cheng, the vice president of the home, said that the old-fashioned mahogany furniture will be one-to-one corresponding to the category, quantity and function, and the brand and grade need not correspond to the model. The opening of a new mahogany furniture chain with ordinary old furniture will give consumers more benefits. However, due to the pilot policy of the government department, the subsidy for each piece of furniture does not exceed 1,000 yuan, so the subsidy for mahogany furniture will also be based on this standard.
The trade-in is popular, the five stores actually sell more than 20 million in 11 days
It must be said that the trade-in of furniture achieves the purpose of stimulating furniture consumption, and also solves the problem of consumers to a certain extent. People's enthusiasm for trade-in can be indicated by numbers. In 11 days from November 1st to 11th, there were 4,399 pieces of trade-in furniture trade-in activities for the home video store in Beijing, which actually sold 26.77 million yuan, accounting for 35% of the total furniture sales. Among them, about 2.68 million yuan of subsidies should be returned, and 156 pieces of old furniture were collected for storage, a total of 156 pieces of old furniture. Among all categories, the sales volume of solid wood is the largest, reaching 8.58 million yuan, accounting for 32.1% of the total turnover of this month; the sales volume of solid wood and panel furniture is relatively high, 1206 and 1108 respectively. A total of 168 brands were sold through the “trade-in†campaign for furniture. Among them, Yifeng had the largest number of transactions, 283; Aiyi Ruisi had the largest transaction amount, 1.73 million yuan.
Regarding the above results, Meng Xiangmin, the vice president of General House and the general manager of North Fourth Ring Store, said that the inclusion of imported furniture and mahogany furniture has attracted more consumers. At the same time, the actual home has completed the process preparation work that meets the requirements of the Commerce Commission. The more convenient process and clearer implementation rules make it more convenient for consumers to connect.
The only home with a dismantling workshop said "despite the trouble, we must continue"
According to the "Pilot Implementation Measures" issued by the Commerce Commission, brands should assist consumers in removing old furniture. Therefore, the five stores in the pilot set up old furniture warehouses for storage. At the same time, the three recycling and harmless disposal companies designated by the government will carry out the next recycling process. The seemingly docking chain still needs to be connected after more than a year of experience in the actual home.
Actually Home is the only one set up recycling and dismantling workshop in the five pilot stores. In this regard, Wang Linpeng, the president of the actual home, said that the operation of this disassembly workshop will cost millions or more every year. However, except for directly reusable furniture, most old furniture can only be decomposed into different materials. . If the old furniture is not dismantled and sorted, it is difficult to effectively classify the board wood, leather, fabric, glass, metal, etc., and it is difficult to carry out the next efficient reuse and harmless treatment. Despite the final process of a professional company, from the old furniture to the available materials, this workshop is still required to function. Therefore, Wang Linpeng said that no one was doing the dismantling work, and no matter how troublesome it was, it would have to continue.
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