2011 has arrived as expected. However, for the coatings industry, what year will 2011 be? Is the starting point? Is it a turning point? Or a commanding height? It may not be clear to anyone, but the wave of time is always moving forward. According to the development trend of the paint industry in 2010, 2011 will surely follow this trend. Although the results cannot be determined yet, at least we See the source of development. Now that we are embracing, we look forward to the development of the most promising coatings products in 2011 and the next five years.
Different paint products will have different trends in the next five years. We will specifically divide the development status of these paints:
Market share of waterborne coatings in China will reach 20%
Although domestic water-based coatings cannot yet be equated with “low-carbonâ€, with the increase in consumers’ awareness of their own health and environmental protection, “low-carbon†life is already a trend, and water-based coatings are undoubtedly low. Carbon environmental protection is the nearest coating product. According to the author's understanding, with the influence of external climate, consumption habits and other factors, waterborne coatings have a market share of over 60% in Japan, Europe and the United States because of their own environmental protection, and this ratio in China is obviously low. . Industry sources said that in the next five years, the market share of water-based coatings in the Chinese market could reach 20%.
Powder coating or industrial paint field "dark horse"
Powder coating is a new type of solvent-free 100% solid powder coating. With no solvent, no pollution, recyclable, environmental protection, save energy and resources, reduce labor intensity and high mechanical strength of coating film. According to the root film-forming substances can be divided into two types of thermoplastic and thermosetting, the appearance of film-forming substances can be divided into extinction type, high light type, art type and so on.
According to Xiao Wu, before the financial crisis, China's powder coatings maintained a rapid growth of 20%. After the financial crisis in the second half of 2008, due to factors such as slower industrial growth and export decline, the demand for powder coatings in China began to decline. Really to the second half of 2009, under the influence of the government's active policy to rescue the market, the powder coating industry was able to resume its growth. According to data compiled by HC Network, the output of powder coatings in 2009 was 800,000 tons, accounting for 11% of the total output.
In the next five years, with the increase in the use of powder coatings for surface coating applications in industries such as automobile interiors and parts and components, the application rate of powder coatings in the automotive industry will increase significantly, along with the shipbuilding industry and the pipeline industry. In the fields of heat-sensitive materials and other fields, the demand for powder coatings has increased. Powder coatings will become a powerful “dark horse†in industrial coatings.
Artistic paints are favored by the market, and they are reborn by the new generation. With the pursuit of a new generation of “rise†after personalization and fashion, the wallpaper industry reunited with unflinching styles, and rushed into building materials under the banner of ever-changing, fashionable, and individualistic. In the market, wallpaper products on the market now have more functions such as fire prevention, environmental protection, breathability, comfort, etc. These features not only increase the market share, but also form a beachhead offensive against the paint market.
According to Xiao Cong Xiaowu, in recent years, in order to break through the “variety†of the paper wall industry, paint companies have emerged wood paint, imitation stone paint, relief paint, texture paint, wallpaper paint and other art paint products. These products have been widely used in the decoration industry because of their realistic effects and their features of dust-proof, waterproof, flame-retardant, washable, friction-resistant, and color long-lasting.
Functional coatings or the new generation of consumer demand hot topic When it comes to functional coatings, you may have a lot of ideas, such as whether it is automotive coatings, architectural coatings, etc. Today, Xiao Wu said that he understood the types of functional coatings. And characteristics, but also for the birth of this product is good.
After Xiao Wu entered the paint industry, there were several subdivided paint products that gave me profound memory. These products not only broke the homogeneity of the paint products, but also integrated the consumer's consumption concepts and needs, and positioned the product directly and vividly. This is the functional coating products in this market segment, such as children's paints and pregnant women's paints. , wedding room paint and so on. This kind of paint product with a certain market segmentation, although the demand side may seem smaller, actually directs the consumer to guide the purchase from the function, and also promotes the product sales.
In the next five years, Xiao Wu hopes to see that this type of paint product, led by market segments, can be distributed to every demand area, comparing old paint, baby paint and so on. It is believed that this kind of paint will become a hot spot for consumer demand in a new generation of growing markets.
Different paint products will have different trends in the next five years. We will specifically divide the development status of these paints:
Market share of waterborne coatings in China will reach 20%
Although domestic water-based coatings cannot yet be equated with “low-carbonâ€, with the increase in consumers’ awareness of their own health and environmental protection, “low-carbon†life is already a trend, and water-based coatings are undoubtedly low. Carbon environmental protection is the nearest coating product. According to the author's understanding, with the influence of external climate, consumption habits and other factors, waterborne coatings have a market share of over 60% in Japan, Europe and the United States because of their own environmental protection, and this ratio in China is obviously low. . Industry sources said that in the next five years, the market share of water-based coatings in the Chinese market could reach 20%.
Powder coating or industrial paint field "dark horse"
Powder coating is a new type of solvent-free 100% solid powder coating. With no solvent, no pollution, recyclable, environmental protection, save energy and resources, reduce labor intensity and high mechanical strength of coating film. According to the root film-forming substances can be divided into two types of thermoplastic and thermosetting, the appearance of film-forming substances can be divided into extinction type, high light type, art type and so on.
According to Xiao Wu, before the financial crisis, China's powder coatings maintained a rapid growth of 20%. After the financial crisis in the second half of 2008, due to factors such as slower industrial growth and export decline, the demand for powder coatings in China began to decline. Really to the second half of 2009, under the influence of the government's active policy to rescue the market, the powder coating industry was able to resume its growth. According to data compiled by HC Network, the output of powder coatings in 2009 was 800,000 tons, accounting for 11% of the total output.
In the next five years, with the increase in the use of powder coatings for surface coating applications in industries such as automobile interiors and parts and components, the application rate of powder coatings in the automotive industry will increase significantly, along with the shipbuilding industry and the pipeline industry. In the fields of heat-sensitive materials and other fields, the demand for powder coatings has increased. Powder coatings will become a powerful “dark horse†in industrial coatings.
Artistic paints are favored by the market, and they are reborn by the new generation. With the pursuit of a new generation of “rise†after personalization and fashion, the wallpaper industry reunited with unflinching styles, and rushed into building materials under the banner of ever-changing, fashionable, and individualistic. In the market, wallpaper products on the market now have more functions such as fire prevention, environmental protection, breathability, comfort, etc. These features not only increase the market share, but also form a beachhead offensive against the paint market.
According to Xiao Cong Xiaowu, in recent years, in order to break through the “variety†of the paper wall industry, paint companies have emerged wood paint, imitation stone paint, relief paint, texture paint, wallpaper paint and other art paint products. These products have been widely used in the decoration industry because of their realistic effects and their features of dust-proof, waterproof, flame-retardant, washable, friction-resistant, and color long-lasting.
Functional coatings or the new generation of consumer demand hot topic When it comes to functional coatings, you may have a lot of ideas, such as whether it is automotive coatings, architectural coatings, etc. Today, Xiao Wu said that he understood the types of functional coatings. And characteristics, but also for the birth of this product is good.
After Xiao Wu entered the paint industry, there were several subdivided paint products that gave me profound memory. These products not only broke the homogeneity of the paint products, but also integrated the consumer's consumption concepts and needs, and positioned the product directly and vividly. This is the functional coating products in this market segment, such as children's paints and pregnant women's paints. , wedding room paint and so on. This kind of paint product with a certain market segmentation, although the demand side may seem smaller, actually directs the consumer to guide the purchase from the function, and also promotes the product sales.
In the next five years, Xiao Wu hopes to see that this type of paint product, led by market segments, can be distributed to every demand area, comparing old paint, baby paint and so on. It is believed that this kind of paint will become a hot spot for consumer demand in a new generation of growing markets.
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