Security Information Consumption Makes Security Civilian

With the improvement of living standards, people’s demand for security has become stronger and personal security awareness has been constantly strengthened. Therefore, security measures that only appeared in special areas in the past have gradually entered the homes of ordinary people and security products. It also began to transition from the previous specialization to civilian use. Security has played an increasingly important role in the daily life of ordinary people.

At the same time, the market scale of China's security industry has been increasing year by year, and the growth rate has remained relatively high. However, if you want to maintain a high speed of development, under the premise of continuous increase in the overall base, it is bound to find new highlights and breakthrough points. Internet e-commerce enters and integrates with the security field, enabling security companies to reach more product users and potential consumers, increase product influence and product profits, and transform traditional channels into stereoscopic channels.

Security Information Consumption Embodies Security and Civil Protection, Consumer Security

In May 2013, Miao Wei, Minister of Industry and Information Technology, went to Zhejiang Province to conduct special research on information consumption. He visited six companies including Zhejiang Telecom, Hua Digital TV Media Group, Alibaba Group, Netease Hangzhou R&D Center, Hikvision, and Dongfeng Yulong Automobile Co., Ltd.; and held a workshop on information consumption in four provinces and cities in East China. meeting. Miao Wei pointed out that the development potential of information consumption is large and it is highly motivated. We must attach great importance to the role of information consumption and use information consumption to stimulate the expansion of domestic demand and economic growth. In recent years, new technologies, new products, and new services in information networks have emerged in an endless stream, and information consumption has developed rapidly. With the acceleration of the development of a new generation of information technology industry, emerging products and services such as smart terminals and mobile Internet will continue to maintain strong growth in information consumption and become a new round of consumer hotspots.

On July 12, Premier Li Keqiang 1 presided over the executive meeting of the State Council and once again proposed to promote information consumption and promote the deep integration of industrialization and informatization. First, we must implement the "Broadband China" strategy and accelerate the construction and upgrading of network and communications infrastructure. Push on FTTH, greatly improve the internet access speed. Improve 3G network coverage and service quality, and promote the issuance of 4G licenses during the year. We will fully promote the integration of the three networks and promote them nationwide during the year. Second, we must speed up the implementation of the "Information for the People" project. Establish a public information service platform, promote the sharing of education and medical quality resources, popularize the application of residents' health cards, and promote the application of financial IC cards in public services. Carry out pilot demonstration construction of smart cities in cities where conditions permit. Third, we must enrich the content of information products and information consumption. Encourage the development of intelligent terminal products and guide consumption through innovation. Expand new service formats and launch major application demonstration of the Internet of Things.

The information consumption shows the trend of security and civil use in the field of security, reflecting consumer security. In fact, the concept of consumer security in the security industry has been proposed for a long time. In the past two years, the China International Social Security Products Expo sponsored by the China Association for the Prevention of Security Products has opened a special area to set up a consumer security exhibition area. In particular, in 2012, the “consumer security experience zone” was set up. The experience zone was built according to the real-life scene, simulating the security product application environment of communities, families, supermarkets, shops, etc., and centrally displaying the mainstream civilian security products in the market. Let ordinary consumers understand the security products that can be used in the home field, and also display some products that can represent the future development direction to guide the future development direction of related technologies.

In addition, from the perspective of the development of security companies, how to increase sales volume and maintain stability growth are the biggest challenges and challenges. The industry experts and the media continue to emphasize that the security market in the future will have excellent performance and maximize the company’s core competitiveness. Civilian security is the most important area. According to relevant agencies, if the calculation is based on China’s existing 100 million urban households, combined with the GDP growth rate of the national economy and the speed of urbanization, the expected total purchases of security product systems by urban households in China in the next five years will reach 50 million units, according to 1,000 yuan per set, the market size will reach 50 billion yuan, an average of 10 billion yuan in market demand each year, it needs to be pointed out that these data have not yet included the coastal economically developed rural areas into the statistical scope. Smaller companies, supermarkets and other institutions, such as light and small security equipment, will further expand the demand for this market.

Civilized "consumer security"

Traditional security products are more professional and systematic, and most security product installations and applications also require professional guidance or training. The products that are suitable for popular applications are only a small part of many security products, that is, civilian “consumer security”. product. It is precisely this part of the product that the e-commerce vendor sells. Therefore, security companies have entered the e-commerce industry in one fell swoop, which is an important signal for the advancement of civilian security. The security industry has always believed that the home market is the largest blank market for security. However, there has been no substantial progress for many years. The reasons for this are diversification. One of the most important reasons is the traditional security video surveillance service. Emphasis is placed on monitoring and civil use. The home users in the market do not have strong demand for video surveillance. They have more concerns about privacy, and they place too much emphasis on video surveillance. Instead, home users exclude such products and systems. Therefore, the products and business of the civilian market need to be rethought. We have found that as family incomes gradually increase, people gradually realize that work is not the whole life, work and life need to be balanced, and related care can really bring happiness.

In terms of products and technology, with the maturity of the Internet, especially mobile Internet and mobile terminals, a large number of smart mobile application APPs have become a part of personal mobile daily life. Smart mobile terminals and their applications have become tools for personal and Internet communication. Therefore, civil business as the business model most closely connected with the public direct users will inevitably be combined with the mobile Internet. It is a combination of security consumer electronics and the mobile Internet. This is a cross-border integration business, and e-commerce is used as an online sales tool. It is also naturally introduced, and is part of civil security.

Development of e-commerce is a multi-mode coexistence

Security companies entering the e-commerce industry are great news for the general public in terms of security and convenience of purchase. However, for traditional channels and agents, it is inevitable that the network will replace the channels. For this doubt, e-commerce does not replace the traditional dealer channel, but coexist in multiple modes, and uses the self-optimization mechanism of market competition to balance the proportion of each channel. E-commerce also has multiple modes. One is to build an e-commerce platform on its own, one is to set up an online shop on the e-commerce platform, and another is to support channel distributors to open an online shop model.

Among them, security companies have opened a large number of B2C e-commerce platforms to open direct sales of enterprise stores. For example, in the physical protection of safe companies, the night wolf security in the area of ​​intrusion alarms has been opened in Jingdong Mall or Tmall Mall. In addition, there are also some e-commerce platforms that specialize in security products, such as those established by the China Security Association. Annet. Currently, the website mainly focuses on safe deposit boxes and covers the major brands of domestic safe deposit boxes. Security companies' own shops have been commonplace. However, it is rare for oneself to engage in hydropower business and open a dedicated online store for their own company.

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Leading companies in the industry use electricity providers to expand civil security

In July 2013, Hainan E-Commerce, an e-commerce platform independently developed and operated by Hangzhou Hikvision Digital Technology Co., Ltd., a leader in the security industry, went on-line. The e-commerce platform was launched in the first phase and Hikvision was launched for the first time. Multi-functional high-definition network cameras for corporate and consumer markets, and providing corresponding supporting services. This is a very important event for civil security, security and electricity providers and even the entire security industry. This means that security leading enterprises have started to use civilians as their strategic focus; it also means that the combination of security and e-commerce has risen to a new level. Mr. Jiang Haiqing, vice president of Hikvision, said in an exclusive interview that Haikang E-Commerce is an initiative of Hikvision to enter the civilian market. It mainly sells products and services for the civilian market on e-commerce. It is developed by Hikvision. In a new sales channel model, the civil markets discussed here are mainly households, small and micro enterprises and shops, and the end customers in the home market mainly adopt the B2C sales model, while the channel distributors can mainly adopt the B2B model, which is essentially B2B. It is not much different from the usual model, but it simplifies the business process for dealers to the company orders and makes order management and delivery more convenient.

Hikvision's self-operated B2C platform is only one of Hikvision's attempts in the civilian market, and its business model will continue to evolve. In the civilian market, it will continue to try other network marketing and conventional channel marketing methods. The final result is the O2O model, which is a model where the advantages of online and offline complement each other.

Through this security company's use of e-commerce to expand the security and civilian market, we can see that video technology will bring more visual management, visual services, and other opportunities to enhance business and management after the mobile Internet has been neglected. The subversive transformation of the traditional industries has begun, and the retail industry is facing a tremendous impact, such as providing more product information, location information, and service information through online videos, strengthening local services, realizing the O2O model, and possibly the Internet. Inspur has gained vitality and found itself in a favorable position. This is actually an operation service. The future security operation service must not be the current model of telephone alarm, but a broader security Internet operation mode.