I was very depressed when I bought European furniture. I was afraid to be asked "Is it Da Vinci?"
In Xiamen, Mr. Li is also regarded as a successful person, but because of the "Da Vinci Incident", he has recently been a bit annoyed. "Some friends ridicule me. Is the furniture in your house 'Da Vinci'?" Mr. Li said. He was very depressed when he heard this question. It turned out that Mr. Li had several houses in Xiamen, but 70% of the furniture was European, known as "imported brands". Originally, with these furniture, Mr. Li's face is quite bright, after all, it is a foreign brand. After the "Da Vinci Incident" was released, Mr. Li finally knew a lot of greasiness in "foreign furniture".
The concept of "European furniture" is inherently problematic. Some people want to buy foreign furniture when they have the money. In order to distinguish them from domestic products, they are given the name. This actually reflects a state of mind. "A person in charge of mahogany furniture thinks. He who has done sheet metal business revealed that many of the so-called" European-style furniture "are made in China, mostly in Guangdong, but they just became a" foreign brand "after taking a foreign name. But the material is basically not solid wood. "Like Da Vinci, it uses MDF, and the carvings on the furniture are mostly made by molds, not solid wood carvings. "In addition to the brand sound, the quality of these furniture is average.
Mr. Shen in the industry said it more bluntly. Many so-called "foreign furniture" consist of bonding broken wood with glue and then putting it on with beautiful clothes. Pure European furniture is not much in the domestic market.
Redwood furniture shouted "Thank you Da Vinci" while busy decorating
The reporter saw in the mahogany furniture store located on Hubin North Road, where renovations are busy. The person in charge told reporters that the reason for the renovation was to thank "Da Vinci".
"We are ready to quickly use the second floor that has been idle." After the "Da Vinci incident", the sale of mahogany furniture will definitely usher in a new spring, so it is important to increase the business area.
In Cai Chaozhong's view, both "foreign furniture" and mahogany furniture are for high-end people. The rich are most afraid of being said to "use fakes" or "no culture" by others. Once these people despise "foreign furniture", they become Potential customers of mahogany furniture.
Also in Minghongtang, a guest named Lai who was choosing furniture said he was picking furniture for his sister. It turned out that his sister was renovating the house, which was originally determined to use European furniture, but after experiencing the "Da Vinci incident", the idea began to turn.
"Now, after seeing the mahogany furniture in my house, she feels pretty good, so she let me go." Mr. Lai said with a smile.
"After the exposure of Da Vinci's fraud, many high-end consumers have already cracked down on the trust of 'foreign furniture', which gives a good opportunity for mahogany furniture." The director of the furniture professional committee of the Xiamen Branch of the Fujian Collectors Association believes that mahogany The cultural connotation of furniture is actually what "foreign furniture" lacks. More importantly, the durability and collection value of mahogany furniture are particularly outstanding.
"Foreign furniture" should be used with iron nails and glue. After a long time, the nails have rusted and degummed. I am afraid no one will ask for it. And mahogany furniture has no problem for hundreds of years. "The older the taste, the more valuable the older."
If the mahogany furniture does not emphasize integrity, carefully repeat the same mistakes
Although the current situation of "foreign furniture" in China is already in the "beating down water dog" situation, is the mahogany furniture itself clean? Perhaps, many people still have a fresh memory of last year's "White Leather Door". Besides, how many of this sandalwood, this pear, and the pear are real mahogany on the market?
It is true that the mahogany furniture industry also has a greasy face. If the mahogany furniture makers are only seeing the embarrassment of "foreign furniture" at the moment, instead of thinking about how to establish the integrity of the industry, then maybe one day, "foreign furniture" is a lesson.
In this regard, consumers should be allowed to purchase transparently, and see the materials and processes of mahogany furniture, so as to dispel consumers' doubts.
However, how many shopping mall merchants are willing to show their true identity of the so-called "mahogany furniture" materials? In fact, in today's time where information is so transparent, consumers are not stupid. They think consumers are stupid, thinking that the name of this sandalwood is attached to the material. The name of this pear and flower pear can make consumers mistaken for mahogany furniture This era has long since passed.
Should the relevant businesses wake up?
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