Our reporter found that because there are many consumers who are disadvantaged by the home industry, some industry “hidden rules†make consumers suffer when they suffer losses. In the home market, how many flickering methods are there, and what are the “rules of death†that are not easy to detect?
"Rules of the rule" makes the interests of consumers suffer. After the purchase of the toilet, Miss Sun found that there is no hose and angle valve fittings connected to the tap water during installation. To install it, there is another money to buy, and the manufacturer who promised to install the package beforehand also " Turning his face and not recognizing people, Miss Sun complained that there was no door, and she had to admit that she was unlucky.
Our reporters found through investigations that there are not a few businesses that use the rules of the industry and the blind spots of consumers. Zhu Changling, chairman of the China Furniture Association, believes that the development of the home furnishing industry is not long, and there are still many places that need to be perfected and standardized. Some companies in the industry lack self-discipline, taking advantage of the immaturity of the home industry itself and consumers' lack of understanding of the home industry, ignoring consumers.
In the absence of a strong supervision of the industry, Yin Yuxin, deputy general manager of Oriental Home Plaza, believes that some national standards in the home furnishing industry are based on national conditions, comprehensively considering the development of western and second- and third-tier cities, and formulating national laws and regulations. The development of each region is different. In some developed regions, enterprises use the blind spots in the law to conduct illegal operations in a situation where the regulations do not match the local market conditions.
Zhu Changling believes that the new regulations will be promulgated for a long period of time, and the time difference will be used by some enterprises that are not self-disciplined. At the same time, the lack of strong supervision in the industry has also led to rule dead ends.
Zhu Changling said that product production and market access are regulated by two different departments of technology and industry and commerce. The funds and strength of supervision are limited, and there is also a disconnect between them. As a result, many products whose quality does not meet the requirements have entered the market. The industry guidelines set by the association can only restrict the members who voluntarily join the association. The association is not authorized to supervise and does not enforce and punish the rights of enterprises that violate laws and regulations.
â– The quality of the survey results is not in line with the publicity. The main problem is that the product quality and promotion are not the main problems in the home improvement industry. 42.7% of the netizens think they are deceived; the purchase of furniture encounters the first price increase and then discount, trade-in, environmental protection is not up to standard, etc. Netizens accounted for 46.97%; when purchasing and using building materials, they encountered promised after-sales service, but the users who had problems were not accepted, accounting for 43.57%. In addition, installation and accessories are another common means of flickering.
â– Consumers say that before and after the payment of fees â— Mr. Zeng, a university lecturer, I encountered the dishonesty of the manufacturer when I was renovating. I think this is more prominent in the home industry. You are God before signing, and the merchant becomes God after paying the money. Looking for associations, associations are only mediation, and some companies are not affiliated with the association. Complaints are more spiritual, pushing responsibility at the next level, and in the end it is no longer possible.
The sales list of the store is not reliable â—Monica, the public relations public relations last year saw a store to play the furniture sales list, went to the third place in the brand showroom to look at and place an order. After the goods were delivered, the size was different from that of the exhibition hall. The sliding drawers were not as easy to use as the samples in the store. Looking for manufacturers to return, the brand's service attitude is very bad. Later I learned that the list can also be faked.
â– Experts say that regulations and management have not kept up with market development. â— Zhu Changling, chairman of the China Furniture Association, has a lack of state supervision mechanism. The laws, regulations and management methods have not kept up with the development of the market. The reason for the dead end to make money.
Consumers themselves also lack self-protection awareness, and they don’t know much about companies and products.
I think there is still a problem that should be taken seriously, that is, it should be changed from finished product testing to process control, from government spot check to third-party authority certification. Because the finished product inspection relies on spot checks, it requires a lot of manpower, material resources and financial resources, and it is difficult to perform and is prone to omissions.
Social impetuous impetuousness is the cause of false propaganda â— Yin Yuxin, deputy general manager of Oriental Home Furnishing Plaza, the social mentality impetuous is an important reason for many current contradictions. Enterprises pursue economic benefits, consumers over-trust advertising and packaging, causing some non-self-regulatory enterprises to enlarge Promote the effectiveness and research various marketing methods to make a profit.
I think that in addition to the problems of the company itself and supervision, there are problems with the propaganda of some enterprises. Now the society is fast-paced, everyone is busy, there is little time and energy to distinguish the authenticity of other information, it is difficult to distinguish, and it is rare to go to the field to inspect and experience, shop around, which also makes some bad companies take advantage of the loopholes.
Lack of industry standards, lack of corporate integrity â— Li Binghua, the general manager of the industry's peak decoration appeared in the enterprise to use the loopholes in the loopholes mainly because the entire industry lacks integrity. In addition to the lack of corresponding supervision in the home industry, the formulation of regulations is mostly driven by large companies, industry standards are missing, and many rules are not refined, resulting in many rules of death. The threshold for entry in the home industry is low, competition is fierce, and the mobility of personnel is high and the quality is uneven. Many companies rely on the side of the door to profit.
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