Hardware giant Mei Pula will change China's hardware sales model

One of the world’s top 500 companies, a globally renowned hardware supplier, entered the Chinese market for several years, but it is still not widely recognized by consumers. Even its influence is not as strong as its competitors. To this end, the United States and the United States made a major strategic adjustment this year, Pula, they have changed the past only focus on professional customer sales model, from the beginning of the brand will face the terminal, and strive to allow more consumers in a short time Know the United States Pula, thus increasing the market share of the product.

Want to open up the retail market

The German Mepla-Alfit Group, which belongs to the German Würth Group, is a Fortune 500 company. It has 370 companies in 84 countries and has annual sales of 7.7 billion euros and 77 billion baht. However, it is such a large company that the consumer awareness in the end market is actually much lower than that of Blum and Hettich, and the United States and Pula as a world-class hardware brand have entered China for 20 years.

In response, Berndfaher, the president of the USPura Group China, admits that this situation is caused by the miscalculation of the marketing policies of the United States and Pula, and will therefore undergo a major strategic adjustment.

Berndfaher said that the adjustment refers to the United States Pula in addition to doing the project and through household appliances cabinets and furniture manufacturers to consumers, but also will face the consumer terminal as a store.

According to him, at present, the United States and Pula are negotiating with some building materials supermarkets. The United States and Pula want to display the brand image, quality and usage methods in more end-consumer markets in the form of brand boutiques or specialty stores.

Berndfaher said that with the development of the market, material suppliers and semi-finished product suppliers must pay attention to publicity. Intel is doing chips, but its advertising in China is overwhelming. "The same is true for hardware manufacturers. Only your terminal market has a high degree of awareness, and your professional customers will use your products more." From Berndfaher's words, we can easily see the typical German style of the Mura Group. Thinking, obviously, has undergone a qualitative change under the influence of the Chinese market.