Guangdong export shoes show a rising trend

Guangzhou Customs statistics show that since April of this year, the export value of shoes in Guangdong has risen, and the increase in volume and value has exceeded 15% for five consecutive months. In July, the export value reached 1.29 billion U.S. dollars, a record high for a single month. The August high fell slightly, exporting 350 million pairs of shoes, an increase of 15.1%; a value of 1.27 billion US dollars, a substantial increase of 46.1%. From January to August 2010, Guangdong Province exported 2.85 billion pairs of shoes worth US$8.11 billion, which was 24.3% and 22.7% higher than the same period of last year.

Customs pointed out that despite the steady increase in the export of shoes in Guangdong in the first eight months of this year, the factors that have plagued the export of Guangdong shoes still exist: first, the unstable economic recovery in the post-financial crisis era and the constraining of consumer demand in Europe and the United States. Followed by an endless stream of trade protection measures, China's footwear exports increased. In addition, some foreign companies have taken unfair measures to try to undermine the local credibility of Chinese shoes. The recent case of poisoning in Russia is one example. The third is the recent accelerated appreciation of the renminbi and increased export pressure.

In the export market, the traditional markets in the United States and Europe continued to grow, and they grew rapidly in ASEAN and Latin America, and grew slowly in Africa. Among them, the United States exports 660 million pairs of shoes, an increase of 10.9%; exports to the EU 310 million pairs, an increase of 21.6%. Together these two markets accounted for 33.9% of the total exports of shoes in Guangdong over the same period. During the same period, exports to ASEAN were 570 million pairs, an increase of 77.9%, accounting for 20.2%.