Furniture prices rose during the Spring Festival

The furniture market was relatively forgotten because everyone was in a hurry to prepare new year products . However, it is understood that many branded furniture has been notified of price increases in succession. "Price increase in low season and sales in peak season" has become a marketing strategy in the industry.

Furniture sales staff said that this year's sofa price increase is almost certain. "Our factory is in Guangdong. Because of the increase in leather prices, we have received notice of the price increase a few days ago. The headquarters said that it will be increased to about 15%, but the business is difficult to do at the end of the year, so the manufacturer also lowered the profit margin. It has risen by about 5%. "I also saw in the store that there are only two old models for special sofas.

In addition to repricing of furniture products , the cancellation of preferential discounts has also become a disguised price increase. In another sofa store, all sofa combinations are over 10,000 yuan. A citizen who is looking at the sample obviously cannot accept such a change: "I remember that a sofa price of this brand was about 5800 yuan half a year ago, but now it is about 9000 yuan." A store clerk explained that the manufacturer changed its sales method. This is the real price now, and it will be the price in the future, and there will be no discount activities. You can send you a small gift or a lottery. "Only if there is a price increase without a price drop, the previous price cannot be bought again. If you do not buy it now, you will have to increase it in the future."

According to insiders in the furniture industry , the reason for the increase in furniture prices in the New Year is that raw materials and labor costs have risen. "The salary has increased from 1,500 to 2,000 yuan. Now some salesmen have returned to their hometowns, and they may have to raise their wages when they come back later. Some salesmen even said that they would not do without 2500. Especially some high-end furniture, Specially provided to salesmen of villa-level home stores, the base salary is already 2500, and the commission is not included. "In addition, raw materials such as sofa leather, solid wood furniture, hardware, paint and coatings are all rising in price, while factory workers and stores sell The wages of personnel and installation and distribution workers are also rising.