"Circle" economic era

With the proliferation of the Internet, consumers have more contacts than before. The so-called gatherings of people gather in groups, consumers are gradually forming a circle in accordance with different habits and hobbies. In the future sanitary ware market, enterprises are not only Just follow the development trend of e-commerce online and offline go hand in hand, but also to identify the various "circle" demand differences, accurate positioning to win the market.

Target group circle

In the past, whoever screamed was louder, and there were more people before the booth. However, in the Internet era, it is not just a few words that can attract consumers to follow. On the Internet, people with different hobbies, interests, and professions come together and everyone forms a different circle of communication. Sanitary companies should identify the circle and launch their products. For example, many people who decorate will also gather online to form their own communication circle. Enterprises should identify this circle and reach out to this group of people, so that the sanitary brand can be more or less understood by the needs of the people in order to truly promote sales.

"Circle" Economic Times Defence Enterprises' Precise Positioning and Finding Differences

Online, offline combination

In 2015, further changes in the market's interpretation will be made from the simple online and offline transition to the combination of online and offline. Therefore, for the sanitary ware industry, O2O has become one of the hottest methods nowadays. Although there are still many companies that have not begun to take significant actions, it can be seen from the company's dealer clubs and new product releases that companies are increasingly focusing on the integration with the Internet. For the simple online operation, there are still many limitations for the entire bathroom industry, and the online and offline composite way to meet the development needs of the bathroom industry. It can not only be in close contact with the Internet, but it is not limited by online transportation, so the development of the 2015 bathroom is a combination of online and offline.

In addition, in 2015, many sanitary ware companies began to cooperate with the Internet Café, both online and offline, in order to achieve brand promotion and promote sales of both, who overlooked one point, who may go further down the road of competition .

Product experience differentiation and exclusivity

Faced with this trend, sanitary ware companies should be able to differentiate and excel in product development. Once in the Chinese market, whoever has a product will be able to dominate it, because at the time the product was extremely scarce and the product represented everything. However, with the improvement of the technological level, production has gradually become a problem. At this time, people look at the brand when choosing products. Therefore, brand building has become a very important part of the company. It has become a well-known brand and has become the goal of many companies. And now only products and brands are still not enough, because good products emerge in an endless stream, and the brand battle is getting more and more intense. People now pay more attention to experience, and good experience is a prerequisite for purchase. The previous news must have been heard by all: The Chinese traveled to Japan and rushed to buy toilet seats in Japan. Why do Japanese toilet seats sell better than domestic toilet seats? Because Japanese products fully take into account the experience of people when they use the toilet seat, and make the products to the extreme, naturally they are greatly welcomed by people in the country.