China's wood flooring industry in the first half of 2016

Global Wood Flooring Demand Distribution Pattern Analysis

In terms of consumer demand, the current global consumption of wood flooring is mainly concentrated in the EU, the United States, Japan, China and other countries and regions, of which the EU accounted for about 42.4% of the total consumption, China's demand accounted for 35.8%; the United States market share 8.7%, Japan's domestic demand accounted for about 4.5%.

Data will "talk" to the future development of the flooring industry.

Under the new normal economy, the development status and prospects of the flooring industry have attracted the attention of all parties.

Hi: The market is still in demand, and technological innovation is valued

According to the “Forecast Research Institute Production and Sales Demand and Investment Forecast Analysis Report for China's Wood Flooring Manufacturing Industry 2016-2021”, the average penetration rate of wood flooring in major cities will reach around 30%-35% by 2020, and the average penetration rate of wood flooring in small and medium cities will be Will exceed 15%. It is expected that the overall trend of the wood flooring industry in China will increase from 2016 to 2021. It is expected that by 2021, the sales revenue of the wood flooring industry in China will approach 130 billion yuan. Despite the sluggish environment, the future market space of the flooring industry is still vast. Although the era of profiteering is gone forever, but the development of the industry is in turmoil. At present, the average penetration rate of wood flooring in major cities in China is about 25%, while that in medium-sized cities is about 10%. Market demand is still there, and whether or not it can grab big cakes requires floor companies to rely on their own ability.

In the "Patent Search and Analysis" window of the State Intellectual Property Office's official website, use "floor" as the keyword for the "invention name" to search for keywords, and "wood" as the keyword for the "abstract" search term, to check the patent filing date. For patents between January 1, 2015 and December 31, 2015, 566 related patent information can be retrieved, and the number of patents is on the rise. In terms of patent types, 251 invention patents accounted for 44.3% of the total, and 315 utility model patents accounted for 55.7%. From the perspective of the type of patentee, wood flooring and related products are still wood flooring manufacturers. The number of patent application subjects for the wood-plastic flooring is 78.3% of the total. Colleges and universities and research institutes together accounted for 5.1%, and personal declarations accounted for 16.6%.

Technological innovation has always been a shortcoming in China's manufacturing industry, and the increase in the number of patents for wood flooring has delivered a positive trend to the industry. According to Lu Bin, Secretary of the Professional Committee of Flooring Committee of China Forest Products Industry Association, from the perspective of the patent application of wood flooring in China in 2015, technological innovation has gained the attention of the whole industry. Production enterprises have become the main body of technological innovation, which will help Technological progress throughout the industry.

Worry: The sales of all categories of floors decline, and the export situation is not optimistic

On July 20, the 2015-2016 China Forestry Industry Industry Social Responsibility*** was released. According to inaccurate statistics from the Flooring Committee of the China Forest Products Industry Association, the total sales volume of floor enterprises in China with a certain scale in 2015 was approximately 380 million square meters, a year-on-year decrease of approximately 2.2%. Based on this, in 2015, the total sales of floor companies decreased by 8.55 million square meters. ***Indicates that the floor area of ​​all categories has declined year-on-year, of which, the decrement of laminate flooring has been the largest, reaching 3.2%, that of solid wood flooring decreased by 1.04%, that of solid wood flooring decreased by 0.99%, and that of bamboo flooring decreased by 0.71% year-on-year. Other floors decreased by 2.67% year-on-year.

In 2015, real estate fluctuates greatly. Under a series of unfavorable factors, the flooring industry has been hit hard and sales have been greatly affected. Since the beginning of this year, the property market has gradually recovered, but the Golden Age is gone and the upstream industry is no longer brilliant. The middle and lower reaches of the industry will inevitably be affected. At present, how to activate market demand and maintain normal profits is the biggest test for the development of the flooring industry.

According to the “China Building Materials News” report, due to the “toxic floor” incident in 2015, the laminate flooring exported to the United States and other countries was seriously affected. In the first quarter of Guangdong Province, exports of MDF and laminate flooring only completed 26,200 cubic meters, a decrease of 33.22% over the previous year, and the number of MDF and laminate flooring exports decreased to 13,000 cubic meters. At the same time, due to the increase in anti-dumping tariffs for solid wood composite floors in the United States in 2015, the exports of solid wood composite flooring in China have a great impact, resulting in a total of only 100,000 cubic meters of plywood and solid wood flooring exports in Guangdong in the first quarter, a decrease of 17.69 year-on-year. %, a decrease of 13,900 cubic meters from the previous year.

China's export of flooring products has been hindered, and it is closely related to quality scandals such as “toxic floor”. In 2015, a number of government policies and major events at home and abroad brought challenges to wood-based panels and their products. For example, the United States exported floorboards and plywood to conduct a series of “double-anti” investigations and other events to export wood-based panels and their products to China. Set up a lot of obstacles. In this regard, the flooring industry needs to find a new path for sustainable development.

From the current data released by the industry, the development of the flooring industry is mixed, with both opportunities and challenges. Nothing can be easy in the process of growth and expansion. Although there are a lot of setbacks, we still have reason to believe that the development of the flooring industry is only a temporary easing, and it is for the next burst of development.

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