Cabinet companies look forward to "golden nine silver ten"

Recently, the national building materials boom index (BHI) released by the Department of Circulation Development of the Ministry of Commerce and the China Building Materials Circulation Association in July was 107.90, a month-on-month increase of 2.17 points and a year-on-year decrease of 4.15 points. Sales of building materials homes above designated size in July totaled 106.27 billion yuan, up 3.74% month-on-month and 5.05% year-on-year.

In July, BHI slightly picked up cabinet companies and looked forward to “Golden 9 Silver 10”

July BHI received a slight rebound

Qin Zhanxue, executive vice president of China Building Materials Circulation Association, interpreted the current BHI data from the perspective of experts: China's Manufacturing Purchasing Managers' Index (PMI) was 51.7% in July 2014 issued by the National Bureau of Statistics, up 0.7% from the previous month. , It has been rising for five consecutive months. This shows that the Chinese economy has stabilized and the market is expected to stabilize. At the same time, in July 2014, BHI rebounded slightly, surpassing June.

The main reason for this phenomenon is due to: First, consumers are becoming more rational and less focused; and second, in recent years, the pressure of traditional building materials stores has been increasing. In the off-season environment, the stores have increased promotional measures to create sales. Atmosphere to stimulate consumers' desire to purchase, in 2014, the market was off-season, cabinets and other building materials home stores are racking their brains to create festivals, using a variety of promotional measures to stabilize sales.

Cabinet companies still need to make adjustments

Since the national real estate market in July has not yet bottomed out, it is expected that the property market will still be in a clear adjustment process. Although July BHI exceeded the 6 months, it does not mean that the trend of the domestic building materials market such as cabinets has improved in the second half of the year. Therefore, Qin Zhanxue recommends that cabinets and other building materials home companies adjust their advantageous resources and continue to transform and upgrade to adapt to changes in the market environment.

The situation of real estate will inevitably affect the cabinet companies. It is now in mid-August. Golden September is approaching. Some cabinet companies have already begun active preparations. For preparing for the “Golden 9 Silver 10” in advance, the industry people gave their own views: Cabinet companies may adopt a brand alliance model to achieve a win-win situation for both merchants and consumers.

Cabinet business looks forward to gold nine silver ten

The first is the main material of home decoration, which saves consumers time and effort in purchasing building materials. Secondly, the members of the alliance are the first-line brands of the building materials industry, which guarantees the quality and after-sales service of products and allows consumers to rest assured; It is supervised by a third-party agency and the activity incentives can truly satisfy consumers.

Stepping into the “Golden 9 Silver 10”, most of the properties will be ready for delivery, which will also directly boost the demand for home building materials. Naturally, some homeowners will choose to carry out the renovation after the lodging. “In the first half of the year, the overall sales of building materials were not satisfactory. Therefore, building materials manufacturers such as cabinets are hoping to use the upcoming decoration season to make a prosperous 'golden nine silver ten' in various ways to raise sales.”