In recent years, China's fastener overcapacity and raw materials skyrocketing, the survival of the fittest, innovation, is a sign of the healthy development of the industry. Along with overcapacity and product saturation, cold-rolled steel wire rods continue to rise. In fact, the direction of raw materials is the influence of the international environment. The fastener industry is an industry that relies on raw materials, and rising raw materials will naturally increase the cost of fastener production. In the current situation, fastener companies should timely adjust product mix, control investment scale, and reduce non-productive expenses, which is undoubtedly positive. Luo Baihui, secretary-general of the International Association of Mould & Hardware Plastics Suppliers, believes that the main reason for the steady increase in raw material prices in China is to control the production capacity of the steel industry, so that the relationship between supply and demand tends to ease. The state strengthens the macro-control of the steel industry, and the steel market ranks. . Secondly, the decline in steel imports and the increase in exports are conducive to price stability. Once again, market confidence has recovered, operators and production customers are optimistic about market demand, and dare to purchase and open positions. In recent years, China's fastener demand growth rate is 5%-10%, and the demand for fasteners in 2008 was 3.13 million tons, an increase of 9.5% year-on-year, of which the automobile industry is the largest user, followed by the maintenance industry market and the construction industry. Then there is the electronics industry. In order to stimulate domestic demand, the state has introduced a number of supportive manufacturing policies. In the government's 4 trillion yuan investment plan, the key investment targets are railways, highways, airports, power grids, and affordable housing infrastructure. Luo Baihui believes that the most direct benefit is Equipment manufacturing, which will greatly stimulate the demand for fasteners. In particular, the demand for high-strength fasteners of 16-30mm size ≥10.9 will increase sharply. In addition, the development of aviation industry has also played a strong supporting role in fasteners. For example, Boeing plans to add 3,400 aircraft in the next 20 plans. This data will bring new development and demand opportunities to the fastener industry. Since China's fastener industry is spontaneously formed, it must have its own unique characteristics: First, its scale is small. With its flexible operation mode, the fastener enterprises quickly adapt to the ever-changing market demand and have developed rapidly. Second, the number is large. At present, there are more than 2,200 companies in the family workshop or husband and wife shop and small processing stalls. This is an incomparable number in any region, forming a huge industrial cluster. The third is the whole class. From the most primitive processing methods to advanced multi-station cold heading machines, from red to heat treatment and quenching and tempering automatic production lines, the fastener industry covers almost all products and processes of the entire industry. Fourth, the cost is low. All production plants are private enterprises. The business owners are both factory directors and technicians, salesmen, and the monthly salary of first-line workers is between 500 and 800 yuan. Enterprises from the management mechanism and cost accounting are unmatched by coastal enterprises. After a long period of development, fasteners have a certain industrial base and advantages. The variety of fasteners, the fastener market includes most of the fastener products, thousands of varieties of various specifications and models. A market can purchase all the needs. The price is excellent, and the fasteners are famous all over the country for their low price. The production enterprises are all private enterprises, with low cost and flexible operation methods, which makes Yongnian fasteners have great competitiveness. The network is wide, there are tens of thousands of sales outlets, and the sales force is spread all over the country. Almost all the county-level listed towns in the country have Yongnian fastener operation points. Functionality, the fastener market includes logistics and distribution, catering, accommodation, finance, post and telecommunications, communication, convenient purchase, fast delivery. A few days ago, the EU issued an official announcement to initiate an anti-circumvention investigation of China's re-exported fastener products exported from Malaysia. According to the EU, since the anti-dumping measures against Chinese fasteners, the number of Chinese products that have been transferred to the EU market through Malaysia has increased and continued to be dumped at a low price, which has seriously weakened the effectiveness of the current anti-dumping measures. In the past, Malaysia exported fewer fasteners to the EU. In recent years, there are five or six large-scale enterprises in China that set up factories in Malaysia and exported them to the EU through their ports, which has increased the local exports to the EU by two to three times. The attention of the EU. In fact, the EU has a great demand for fasteners originating in China, and it is a helpless move for Chinese companies to export their products to the EU. The EU has recently conducted a survey of a number of related companies, including companies that have established factories in the area. Whether the product can obtain the “ID card†originating in Malaysia depends on whether the added value realized in the assembly process in Malaysia exceeds 25% of the production cost. If the EU ruled that Chinese companies have anti-circumvention facts, they will impose the same anti-dumping duties and even punitive tariffs on similar products imported from Malaysia. If there is indeed a entrepot trade, it is also hoped that through negotiation and other means, some enterprises may not understand the local laws and trade rules. If you really set up a factory in the local area, there should be no problem. There is a company in Jiaxing that is produced in Malaysia, but the amount is small. At present, all countries are eyeing us. Although the company is still alive, it is very difficult to live. Going overseas to set up a factory can be regarded as the best way to avoid trade risks. Today, when competition is so cruel, it is not an easy task for foreign trade-oriented enterprises to switch to the domestic market. This difficulty is not only caused by its inherent internal thinking, but also by the intensification of external competition and market changes. In order to successfully expand the products of export enterprises in China, we must strengthen the construction of marketing management system and enhance the marketing execution ability on the basis of giving full play to the advantages of our products, so that our quality products can be accepted by the domestic market. , build sales channels, improve research and development level and forge a superior domestic sales team, and then fully build the customer's domestic sales operation platform.
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