Analysis and Comparison of China's Indian Video Surveillance Market

Excluding exaggerated fears, China's video surveillance market is staggering. China is the largest consumer of video surveillance equipment and the fastest growing country in the video surveillance market. In China, it is not uncommon for city-level projects to deploy more than 100,000 cameras, even exceeding the largest enterprise-level projects in Europe or the United States. So, India, with its fast-growing economy, huge population and emerging middle class, can be like its neighbor China?

India’s video surveillance market currently reaches one-tenth of the size of the Chinese market (estimated at US$165 million in 2010). Its rapid growth, especially in the IP market, has received government funding support. However, most of the growth in China’s market in recent years has benefited from the government’s desire to pay close attention to its population. China's political or economic motives to promote the deployment of large-scale public monitoring projects are extremely unlikely for India, and India cannot achieve the same level as China, which reduces the growth potential of India's video surveillance market. Will the lack of political motivation for the use of surveillance technology hinder India's market growth, or does it mean that India can catch up with China in other vertical industries?

The retail market is an industry market where video surveillance can provide a typical driving force. The use of video surveillance for return on investment (ROL) is arguably. But there is a problem. The Indian retail market is largely closed to Wei Guo Company. The foreign brand direct retail (FDI) single-brand retail share is limited to 51%, and the direct investment in multi-brand retail is limited to the cash transportation and wholesale business. Due to the lack of foreign investment, India's retail sector has encountered bottlenecks from farms to shops. In the summer of 2010, the Indian Department of Consumer Affairs suggested that 49% of foreign direct investment can be entered into multi-brand retail and back-end businesses, with emphasis on logistics. US President Barack Obama’s recent release of information during Mumbai’s visit emphasized that the importance of foreign demand and the involvement of foreign investors are beneficial to Indian and US companies. However, the Indian government has not decided yet because independent observers do not expect this situation to change before 2011. If the opening of foreign capital can be realized in 2011, we can see that the spending of the retail industry on video surveillance equipment will have a “turbulent” effect in the medium and long term.

Video surveillance spending typically follows capital investment in infrastructure projects, and India is no exception. At present, most of India’s 11th Five-Year Plan (2007-2012) has passed. The five-year plan is a road map designed by the government to improve economic, social conditions, environment, and infrastructure. In the tenth five-year plan, the expenditure target for the construction of infrastructure is a little more than 5% of GDP, which rose to 7.5% in the 11th Five-Year Plan. In order to ensure the realization of the goals of manufacturing, agriculture, and service industry development, India believes that expenditure on infrastructure construction in the Twelfth Five-Year Plan needs to reach 10% of GDP. Based on these data, it can be clearly seen that investment in video surveillance is closely related to roads, airports and railways.

A sad reality — the terrorist attacks in India — has made the need for improved safety and protection. This is no different from other similar countries plagued by terrorist attacks. The Indian government has approved homeland security spending to improve the country's inefficiency in dealing with the crisis. Although it is difficult to calculate how much computing will be used in video surveillance, it can be assumed that with the exchanges with other countries, some budgets will be used to protect transportation hubs and important infrastructure. This will undoubtedly prove the benefits of the expansion of the video surveillance market.

What is optimistic is that India has a huge market potential for video surveillance. Positive economic indicators and the need for sustained and secure growth are necessary conditions for explosive video surveillance applications. However, what seems to be very clear now is that in the coming period, India has not been able to catch up with China.

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